Head of Marketing – Accreditation & Benchmarking

Lipton Media; City Of London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A global media business is seeking a talented Head of Marketing to drive their accreditation and benchmarking efforts. The successful candidate will lead strategies to generate significant revenue through various channels. Experience in B2B marketing, team leadership, and data analysis is essential. This role offers a hybrid working model and aims to empower a team to achieve ambitious commercial goals.

Qualifications

• Minimum 5 years B2B marketing experience in accreditation and benchmarking, subscriptions, client marketing, and events.
• Experience leading a marketing team.
• Significant experience in analysing data and converting data into insights.

Responsibilities

• Lead marketing strategy across accreditation and benchmarking business.
• Drive revenue growth and oversee awareness and lead generation campaigns.
• Measure marketing success against annual and long-term growth targets.

Skills

B2B marketing experience in accreditation

Experience leading a marketing team

Data analysis skills

Experience with Analytics tools

Knowledge of marketing channels

IT literate; MS Office

Job description

Head of Marketing – Accreditation & Benchmarking

Hybrid
Contract – 1 Year
London

Global media business seeks a talented Head of Marketing to lead across their accreditation and benchmarking business. Aligned with the business strategy set by the Managing Director, you will have responsibility for devising and delivering a marketing strategy across 4 streams to drive revenue beyond £10m in benchmarking and awards, £2m in client marketing solutions, £2m in subscriptions, and £1m in events.

You will have extensive experience in B2B benchmarking and accreditation businesses with a track record of revenue growth, overseeing the delivery of awareness and lead generation campaigns for over 35 Awards and Rankings programs across 11 leading brands.

You will have an entrepreneurial, results‑orientated approach to marketing and bring innovative ideas to the table. You’ll empower and mentor a team of up to 6 marketers to adopt this mindset, evolving the structure to optimise their skills and meet the objectives of the business.

As a commercially‑minded marketer, you will be responsible for measuring marketing success against annual targets, and longer‑term growth targets working closely with the Commercial and Renewals Directors, and Head of Research, and delivering insights to help shape the direction of the business. You’ll be confident interfacing with senior stakeholders and communicating marketing concepts with a commercial lens.

Experience & skills required:

• Minimum 5 years B2B marketing experience in accreditation and benchmarking, subscriptions, client marketing, and events.
• Experience leading a marketing team.
• Experience working with sales teams.
• Significant experience in analysing data and the ability to convert data into meaningful insight.
• Significant experience working with Analytics tools (e.g. Google Analytics).
• Significant experience in owned, earned, and paid marketing channels.
• IT literate; MS Office, advanced Excel, required.