Head of Marketing

Cameron Pink; Woking; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

A leading technology firm in the UK is searching for a Head of Marketing to drive the marketing strategy and manage end-to-end marketing operations. This pivotal role reports to the founder and offers potential for progression to CMO within 12 months. Key responsibilities include overseeing digital marketing funnels, running outbound campaigns, and maximizing campaign effectiveness using tools like HubSpot and Salesforce. The starting salary is competitive, with opportunities for performance-based bonuses and a hybrid working model.

Benefits

Starting salary of £60,000

Potential KPI based OTE

Employee share scheme

Fast-track progression to CMO

Qualifications

• Solid experience leading marketing for a small-to-medium B2B technology business.
• Proven ability to deliver measurable commercial outcomes.
• Confident and credible in senior stakeholder interactions.

Responsibilities

• Own inbound digital funnels and deliver high-quality leads.
• Run outbound campaigns closely aligned with sales.
• Track and analyze pipeline health and ROI.

Skills

Experience in leading B2B marketing

Ability to manage the full marketing funnel

Familiarity with HubSpot

Copywriting and content skills

Confidence and gravitas

Tools

HubSpot

Salesforce

LinkedIn

Job description

We represent one of the UK’s market leading providers of AI-powered Digital Experience Platforms serving mission-critical sectors like the NHS. Profitable, purpose-driven, and privately & employee-owned, they’ve helped hundreds of enterprise organisations deliver outstanding customer and employee experiences.

They’re looking for a Head of Marketing to own marketing end-to-end and play a critical part in the company’s growth. You’ll report directly to the Founder, influence senior business decisions, and play a key role in shaping the company’s commercial strategy. There is clear, performance-based scope to progress to CMO within circa 12 months, with senior management and board-level input.

What You’ll Do Day-to-Day

• Own inbound digital funnels — deliver high-quality, sales-ready leads
• Run outbound campaigns — email, webinars, events — tightly aligned with sales
• Track pipeline health, conversion rates, and ROI — using insight to drive continuous improvement
• Translate complex, technical products into clear, executive-level messaging
• Maintain and evolve the website and social presence, driving engagement, authority, and SEO
• Use HubSpot, Salesforce, LinkedIn, and other tools to execute, measure, and optimise campaigns
• Supervise and develop a Marketing Executive, with scope to grow the team and function

What You Bring

• Solid experience leading marketing for a small-to-medium B2B software or technology business (agency or in-house)
• Proven ability to own the full marketing funnel and deliver measurable commercial outcomes.
• Confident, credible, and commercially minded — able to operate with a solid level of gravitas alongside the founder, sales leadership, and senior stakeholders
• Strong hands-on capability with HubSpot; experience with Salesforce and LinkedIn campaigns
• Excellent copywriting and content skills — from thought leadership to lead-generation assets

What They Offer

• Starting salary of £60,000 per annum, potentially slightly more for the perfect candidate (65), plus a potential KPI based OTE.
• Hybrid working (3 days in-office)
• Entry into an employee share scheme.
• Fast-track progression to CMO for a high performer, with board exposure and strategic ownership
• Opportunity to build, shape, and lead a high-performing marketing function
• Work with purpose - delivering real impact across the public sector