Head of Marketing

NHS; Wellesbourne; On-site; GBP 50,000 - 70,000; Full time

Job summary

An established training charity in Wellesbourne seeks a Head of Marketing to lead the development and implementation of strategic marketing initiatives. This role focuses on creating innovative campaigns to improve brand awareness and customer engagement. The ideal candidate will have significant experience in marketing leadership, particularly in digital strategies, and will manage a dedicated team to optimize performance and deliver results. The position offers hybrid working arrangements, with specific office days required.

Qualifications

• Experience working at a senior level in marketing, preferably in education.
• Proficiency in analytics and optimizing digital campaigns.
• Strong verbal and written communication skills.

Responsibilities

• Develop and implement marketing strategies for Education for Health.
• Lead integrated marketing campaigns across various channels.
• Manage and develop the marketing team.

Skills

Leadership

Google Analytics 4

SEO

Content Optimization

Campaign Management

Tools

Google Ads

Meta Ads

LinkedIn Ads

WordPress

Mailchimp

Power BI

Job description

The newly created role of Head of Marketing will offer the successful candidate the chance to make a significant and long‑lasting impact within an established training charity, with the objective of 'improving patient care'.

Celebrating 40 years of operations in 2026, we are looking for an individual with passion, imagination and the ability to develop and deliver a new digital marketing strategy, in our next phase of growth. We are about to launch a series of exciting campaigns and for the right person, this will provide a fantastic opportunity to showcase their skills.

We work extensively across the NHS providing training from Level 5 to Level 7 in long‑term conditions including Diabetes, Cardiovascular and Respiratory conditions to healthcare professionals.

As an SME, with a lean management structure, we can make change happen quickly. We can implement innovative ideas rapidly to ensure we are considered the number 1 provider of training within our sector.

Our courses are accredited by the University of Hertfordshire ensuring we provide a fantastic learning experience as evidenced in our regular feedback.

If you want to join us on our journey, and feel that this environment is for you, then please read on.

Main duties of the job

The main duties of the role will include:

Strategic Leadership

• Develop and implement the organisation's marketing and communications strategy
• Provide strategic advice to the executive and ensure marketing supports wider organisational goals.
• Manage and allocate the marketing budget effectively

Campaign Development & Delivery

• Plan, implement, and evaluate integrated marketing campaigns across digital, social, and traditional channels.
• Use data‑driven insights and behavioural science to inform campaign design and improve performance.

Brand & Reputation Management

• Act as brand guardian, ensuring consistency of messaging and visual identity.

Digital & Technology

• Lead digital marketing strategies, including SEO, SEM, and social media engagement.
• Implement marketing automation platforms and analytics tools to track ROI and optimise campaigns.
• Drive innovation through emerging channels and technologies.

Stakeholder Engagement

• Build and maintain relationships with internal teams and external partners
• Collaborate with clinical and operational teams to ensure marketing aligns with learner priorities.
• Develop compelling narratives and case studies

Performance Measurement

• Define and track KPIs for campaigns and overall marketing performance.
• Use analytics to evaluate effectiveness and inform future strategies.

Foster a culture of performance marketing within the team

About us

The successful candidate will report to an established multi‑skilled executive team with a focus on leading the digital marketing function of the organisation, and developing the commercial opportunities based on changes to the medical advancements and the NHS 10‑year plan, that impact lifelong conditions.

You will manage the marketing function and team in its entirety whilst reporting directly to the chief executive officer and working with a board of experienced directors.

Job responsibilities

Head of Marketing

Reports to: CEO

Location: Hybrid working: Wednesdays and Thursdays are mandated office day in Wellesbourne, Warwickshire.

Hours: Full time

Job overview:

The purpose of this role is to develop and deliver strategies that enable effective marketing and selling of Education for Health products, while also driving growth of the Education for Health brand, brand awareness, customer engagement, and revenue. In addition, the role will improve our customer journey and put the necessary infrastructure into place to support this and position Education for Health to fill that need in both new and existing markets. There is a requirement to manage and develop a small team.

Responsibilities and duties:

Lead the creation and delivery of Education for Health's overall marketing and brand strategy, including:

o Engage new, existing, and speculative customers and markets in Education for Health's courses and organisational mission through a range of marketing activities, with a focus on digital marketing.

o Oversee the development of product messaging and value propositions that clearly articulate benefits and ROI.

o Collaborate with colleagues to develop a strong visual brand identity.

o Identify opportunities across online editorial, PR, advertising, and publicity channels; develop briefs and oversee copy and creative content.

o Oversee organisational presence at events and exhibitions ensuring all marketing assets are available

o Set and manage the annual marketing budget, including ROI evaluation and justification of expenditure.

o Work in collaboration with the Director of Clinical Partnerships to oversee strategic activity in relation to partnerships.

Own the customer journey, including:

o Build a deep understanding of EFHs customers, market behaviour, and segmentation to inform strategy and decision‑making.

o Own the organisation's public‑facing content, including web copy and social media channels.

o Support the development of internal systems and processes that enable the Marketing team to deliver an effective customer journey.

o Analyse learner usage insights, customer satisfaction data, and feedback from surveys, interviews, and focus groups to enhance the customer journey.

o Ensure evaluation systems are in place to track marketing campaign performance and customer engagement. These may include sales and usage data, customer surveys, interviews, and/or focus groups as appropriate.

o Monitor website revenue and sales performance, taking action to meet financial targets.

o Conduct ongoing market and competitor research to identify opportunities, threats, and trends, and translate findings into strategic recommendations.

o Use data and KPIs to analyse patterns, evaluate viability, and present evidence‑based cases for action and investment.

Serve as a key member of the Senior Management team, including:

o Contribute to organisation‑wide decision‑making and inter‑departmental initiatives and issues.

o Contribute to the creation and development of the organisation's 35‑year strategy and long‑term product strategy.

o Contribute to the development of short‑ and long‑term financial objectives for sales of products and services.

o Lead the development of cohesive pricing strategies, including discount principles, enterprise deals, and campaign offers.

o Oversee strategic collaborations and partnerships that support growth and brand visibility.

Manage and develop the Marketing team, including:

o Define team activities and oversee implementation of marketing strategy.

o Performance management, skills development, and recruitment.

o Develop policies and procedures to support effective delivery of marketing activities.

All employees have the following responsibilities.

Health and Safety

• To take responsibility for your own health, safety, and welfare, being conversant and ensuring compliance with the office policies.

Training & Development

• To undertake all reasonable training, learning and development activity designed to support you in your role.

Diversity, Equity and Inclusion

• To be responsible for your own behaviour and act in a manner that avoids and discourages any form of discrimination or harassment.

Data Protection

To undertake to familiarise yourself with the data protection procedures set down by the Company and ensure compliance with these at all times.

Person Specification

Experience

• Experience of working at a senior level within a marketing function, ideally within an educational organisation
• Leadership experience and skill in managing and developing people to achieve high levels of performance.
• Proficiency in Google Analytics 4, including attribution, dashboards, and insights to drive action.
• Experience implementing tracking frameworks (UTMs, goals, events, pixels).
• Hands‑on experience running Google Ads, Meta Ads, and LinkedIn Ads campaigns.
• Ability to optimise campaigns, run A/B tests, manage budgets, and report on ROI.
• Competence managing WordPress websites and optimising landing pages.
• Strong understanding of SEO, keyword planning, and content optimisation.
• Experience with Mailchimp (or similar) for newsletters, automation sequences, audience segmentation.
• Ability to work with CRM and LMS platforms.
• Experience planning, promoting, and analysing webinars.
• Understanding of webinar and conversion processes
• Ability to create and overlook multi‑channel content calendars, blogs, socials, email, webinars, and partner comms.
• Ability to build campaign dashboards Power BI and present actionable insights.
• Experience managing external suppliers such as web design/graphic design/video production/content suppliers.
• Great insight into customer behaviour.
• Ability to turn data into actionable insights.
• Planning and prioritisation skills good analytical and decision‑making skills.
• High level communication skills, both written and verbal.
• Experience of the public sector or other similar markets.
• Knowledge of PR and media, and skill in utilising avenues for promotion of the business and sales opportunities.
• Experience of managing projects from inception to completion.
• Project Management training/qualification.

Qualifications