Head of Marketing

Estendio; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

A mission-driven accessibility start-up is seeking a Head of Marketing to lead their marketing strategy across UK and US markets. This role will focus on both established and new market opportunities in the higher education sector. The ideal candidate will have strong strategic and analytical skills with experience in a startup environment, capable of executing marketing strategies and managing teams effectively. This remote position includes benefits like a flexible working schedule and a home-working budget.

Benefits

9-day fortnight

33 days holiday

Remote-first work environment

Well-being cashback plan

Home-working setup budget

Qualifications

• Proven experience leading marketing functions in a fast-paced startup or scale-up environment.
• Demonstrated success in both strategic planning and hands-on marketing execution.
• Managing multi-disciplinary teams across different markets.

Responsibilities

• Lead Estendio’s marketing strategy and execution across markets.
• Translate strategy into clear, prioritized go-to-market plans.
• Line-manage and coach the marketing managers.

Skills

Strategic planning

Analytical thinking

Team management

Marketing execution

Communication skills

Job description

About Us

We are a mission-driven accessibility start-up dedicated to transforming how neurodivergent individuals navigate their educational and professional journeys. Since launching our first product, Present Pal, back in 2018, Estendio has empowered students across over 150 universities in the UK and US to excel in their presentations and communication skills. Building on this success, we recently launched our second product, Tailo, an AI-powered reading platform designed to create a tailored reading experience for every mind. Our mission is to become the world's leading accessibility company, and we’re entering an exciting stage of rapid growth as we scale over the next year.

About The Role

The Head of Marketing leads Estendio’s marketing strategy and execution across both established and emerging markets, working in close partnership with the CCO to shape and deliver the company’s commercial and brand growth objectives. This role combines strategic leadership and operational delivery, ensuring that Estendio’s marketing activity drives measurable impact across the funnel from awareness and engagement to conversion and retention. Acting as a key member of the GTM team, the Head of Marketing helps define and implement integrated go-to-market plans, ensuring cross‑functional collaboration and alignment to growth priorities.

We’re at a very exciting stage in Estendio’s journey. Our products, Present Pal and Tailo, are well‑established and continuing to grow within the UK Disabled Students’ Allowance (DSA) market – a mature, B2G channel with strong momentum. At the same time, we’re expanding into a new opportunity: the broader Higher Education market in both the UK and US, supporting a wider range of students beyond DSA. This is a greenfield market where we’re still in the early stages of validation and discovery.

Each of these markets requires a focused strategy and distinct skill set – one to sustain and scale growth in an established sector, and another to define and accelerate traction in a new one. This role will be more focused on the new market opportunity with a 80/20 split across new markets and the DSA market.

Key Responsibilities

• Strategic Partnership: Work closely with the CCO to co‑own the marketing and commercial growth strategy, ensuring unified direction across the GTM function (New Markets Marketing Manager, DSA Marketing Manager).
• Leadership: Lead and unify Estendio’s marketing function across both US and UK Higher Ed / new markets (expansion) and DSA (established), balancing focus between current performance and future growth.
• Execution: Translate strategy into clear, prioritised go‑to‑market plans with measurable outcomes, maintaining accountability for results across channels, campaigns, and markets.
• Hands‑on Contribution: Step in where needed to elevate messaging clarity, campaign performance, and the quality of strategic assets or brand materials.
• People Management: Line‑manage and coach the New Markets Marketing Managers, and DSA Marketing Manager, ensuring clarity of ownership, high performance, and professional growth.
• Cross‑functional Collaboration: Partner with the Head of Commercial and Product Delivery teams to ensure pilot readiness, effective activation, and strong feedback loops between market and product.
• Operational Excellence: Build the operational rhythm, processes, and reporting cadence that ensure predictability, visibility, and scalability in marketing impact.

Key Accountabilities

• A cohesive, high‑performance marketing strategy aligned with commercial goals.
• Clear ownership and measurable results across the full marketing funnel.
• Tangible contribution to qualified pipeline growth and revenue outcomes.
• Strengthened brand and narrative positioning across both UK and US markets.
• Consistent delivery of high‑quality, timely, and commercially impactful marketing activity.

Key Relationships

• Internal: CCO, Head of Commercial, GTM Team (New Markets Marketing managers, DSA Marketing Manager, Product Delivery)
• External: Strategic partners, marketing collaborators, agencies, and industry networks

About You

You will have proven experience leading marketing functions in a fast‑paced startup or scale‑up environment. A strong strategic and analytical thinker, capable of linking marketing activity to commercial impact.

With key experience in the following areas:

• Demonstrated success in both strategic planning and hands‑on marketing execution.
• Managing multi‑disciplinary teams across different markets or business lines.
• Proven collaboration with commercial and product teams to deliver growth outcomes.
• Highly desirable background in EdTech.
• Understanding of the DSA or higher education sector is beneficial but not essential.
• SaaS, B2G, or B2B/B2B2C growth environments is desirable.

You are a commercially minded leader who can balance strategic planning with operational delivery. A coaching‑focused manager who empowers teams and maintains high performance standards. You will have excellent communication and positioning skills, with the ability to elevate messaging and brand narrative. Highly organised with strong prioritisation and execution discipline.

Measures of Success

• Marketing’s measurable contribution to qualified pipeline and market growth.
• Consistent performance across DSA and new market funnels.
• Strategic alignment and executional pace across GTM functions.
• Positive feedback from the CCO and Head of Commercial on collaboration and impact.
• High engagement, clarity, and development within the marketing team.

What We Offer

• Flexibility: Working remotely with occasional on‑site meetings in Scotland and quarterly company get‑togethers.
• Impact: An opportunity to drive Estendio’s marketing strategy to achieve measurable impact from awareness and engagement to conversion and retention.
• Collaboration: Work closely with a small, passionate team that values innovation and collaboration.

Why Join Us?

• 🕓 9‑day fortnight (every second Friday off)
• 🌴 33 days holiday (including public holidays)
• 🏡 Remote‑first with quarterly company meet‑ups
• 🧠 Well‑being cashback plan and assistive tech support
• 🧰 £150 home‑working set‑up budget
• 💡 Make a real impact – building inclusive tech for every mind

Location: Remote (Based in the UK)

Please Note: You must be based in the UK and have the right to work in the UK.

Sounds like you? We’d love to hear from you.