Head of Marketing

JD&Co; United Kingdom; Remote; GBP 80,000 - 100,000; Full time

Job summary

A growing consumer wellness brand in the UK is seeking a Head of Marketing to lead acquisition and retention strategies across various channels. This role demands a hands-on leader with experience in omnichannel marketing, capable of driving brand narratives and managing a small team. Ideal candidates will have proven success in a high-growth environment and experience with tools like Shopify and Klaviyo. This remote-first position offers a competitive package and potential for bonuses and equity.

Benefits

Competitive package

Bonus & equity potential

Remote-first collaboration

Qualifications

• Experience leading marketing for high-growth consumer brands.
• Proven record of delivering revenue impact.
• Ability to manage agencies and internal teams.

Responsibilities

• Build and run full-funnel acquisition & retention strategies.
• Shape brand narrative and launch plans.
• Own CRM and lifecycle management.

Skills

Leadership in omnichannel marketing

Hands-on experience with Shopify

Performance and retention marketing

Retail/trade marketing experience

Data-driven experimentation mindset

Capability to lead small teams

Strong storytelling

Tools

Shopify

Klaviyo

Job description

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• Wellness and Fitness Services
• Retail Health and Personal Care Products
• Online and Mail Order Retail

Direct message the job poster from JD&Co

JD&CO is partnering with a fast-growing, mission-led consumer wellness brand. Following strong multi-channel growth (D2C, Amazon, major retail), the business is hiring a Head of Marketing with a growth spike.

We’re looking for a hands-on leader who can turn strategy into scale: build brand, drive acquisition/retention, and accelerate sell-through with retail and practitioner partners.

The Brief

As Head of Marketing, you’ll own the growth engine end-to-end segmentation & positioning, campaign strategy, channel mix, measurement, and activation. You’ll step into solid foundations and a lean in-house team, so you can focus on impact.

Key Responsibilities

• Build and run full-funnel acquisition & retention across D2C, Amazon, retail & practitioner channels.
• Shape brand narrative, category positioning, and launch plans across multiple benefit areas.
• Own CRM & lifecycle, segmentation, testing, LTV/retention, and content.
• Drive retail/trade marketing to support sell-in and sell-through with key national accounts.
• Manage a lean internal team and high-calibre agencies; set targets, budgets, and optimisation cadence.
• Establish reporting discipline (CAC, MER/ROI, retention, retail sell-through) and a weekly operating rhythm.

You Must Bring

• Success leading marketing in a high-growth omnichannel consumer brand (ideally food/bev/supplements/wellness).
• Hands‑on with Shopify & Klaviyo; deep experience in performance + retention.
• Retail/trade marketing and shopper activation know‑how.
• Data‑driven, experimentation mindset; able to show clear revenue impact.
• Strong storytelling and executional range from strategy to sleeves‑rolled‑up delivery.
• Comfort leading small, sharp teams and managing agencies.
• Experience working directly with founders.

Why This Is Compelling

• Category momentum + meaningful mission in ethical consumer wellness.
• Omnichannel growth story (D2C, Amazon, major retail) with room to scale.
• Clean foundations and executive support own the plan from day one.
• Competitive package, bonus & equity potential.
• Remote‑first with London collaboration when useful.

Finally

This is a targeted search. Please apply only if you meet the essential criteria, we expect high interest and may not be able to respond to everyone individually.

JD&CO is passionate about championing diversity and challenging unconscious bias; every application is reviewed with care.

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