Head of Marketing

Andersen EV; Stewartby; On-site; GBP 72,000 - 88,000; Full time

Benefits offered by this job

Share options

Premium company car

Job summary

Andersen EV Plc is seeking an experienced Head of Marketing to join the senior management team and drive brand awareness and sales growth in the UK EV market. The role oversees a multi-million pound budget, paid media, PR campaigns and social media, with share options and a premium company car on offer.

Applicants should have at least 3 years in a senior marketing role within the UK EV home charging sector, be commercially focused, and demonstrate strong people management and communication

Qualifications

• At least 3 years marketing experience in a senior management position within the UK EV home charging market or similar EV sector.
• Demonstrated ability to drive brand awareness and sales growth.
• Strong leadership and people management capabilities.

Responsibilities

• Oversee the marketing function, including paid media budgeting (Google and Meta).
• Increase brand awareness through PR and innovative campaigns.
• Plan and execute social media campaigns and multi-channel initiatives.
• Develop lifecycle, referral and customer advocacy programmes to boost conversion and retention.

Skills

Senior marketing

Commercial focus

People management

Communication skills

Entrepreneurial mindset

EV market knowledge

Job description

Up to £80,000 pa plus share options and premium company car

Andersen EV Plc is seeking an experienced and strongly commercially driven Head of Marketing to join the senior management team in driving brand awareness and continued sales growth over the coming years.

Andersen has an existing highly valued position as the manufacturer of market leading design lead home charging units in the UK.

• The company has partnerships with premium car manufacturers including Jaguar Landrover, Porsche, Rolls Royce, Renault, Alpine and Geely Automotive as well as leading energy companies.
• The company's sales have over doubled in the last 9 months, and this rapid growth is expected to continue in coming years.

The Head of Marketing will report to the Board and drive the overall marketing function including:

• Managing a substantial Paid Media (Google and Meta) budget
• Increasing brand awareness through PR and innovative campaigns
• Planning and executing social media campaigns.
• Developing and operational control of a multi-million pound marketing budget focused at driving sales and increasing brand awareness and strengthening Andersen's positioning as market leader for quality, design, reliability, and technical leadership.

In addition, the successful applicant will be required to:

• Oversee the customer journey across Andersen’s acquisition channels, website, quote process, CRM communications and post-purchase experience.
• Develop lifecycle, referral and customer advocacy programmes that increase conversion, retention and recommendation.
• Define a clear brand strategy to ensure our premium position in the market is upheld

The successful candidate is likely to have:

• At least 3 years marketing experience in a senior management position in the UK EV home charging market or other relevant EV industry (essential)
• Be commercially focused, hands-on and have demonstrated success in value for money marketing campaigns
• Have demonstrated people management skills
• Experience in managing innovative PR campaigns.
• Demonstrated ability to work with a Commercial and Sales team assisting them to achieve ongoing rapid sales growth
• Excellent communication skills.
• Have an entrepreneurial approach to developing and executing marketing ideas

Applicants must live within a reasonable commuting distance of Andersen's Head Quarters at Stewartby in Bedfordshire and whilst the position involves UK travel the job is largely HQ office based 5 days a week