Head of Marketing

Travel Trade Recruitment Limited; Manchester; On-site; GBP 60,000 - 90,000; Full time

Job summary

A luxury travel brand is seeking a Head of Marketing to lead their marketing strategy. The ideal candidate will have a strong track record in developing marketing strategies, managing teams, and achieving sales targets. This role involves leading multi-channel marketing campaigns and adapting strategies based on performance insights. Exceptional communication and leadership skills are essential. Opportunity to drive significant growth in the luxury travel sector.

Qualifications

• Proven experience in a senior marketing role within luxury travel, hospitality, or related industries.
• Demonstrated success in developing and executing marketing strategies that drive sales growth and increase brand awareness.
• High level of commercial and analytical thinking with a focus on driving results.
• Exceptional communication skills, both written and verbal.

Responsibilities

• Achieve ambitious sales targets through innovative and effective marketing strategies.
• Develop and execute commercial and marketing tactics to drive sales growth.
• Lead the marketing strategy across a full multi-channel mix.
• Manage the marketing budget effectively.

Skills

Leadership & Influence

Commercial Acumen

Data-driven & Analytical

Creative Problem Solver

Job description

My client a luxury renowned brand in travel are seeking an assertive and dynamic Head of Marketing to drive the brands marketing strategy and achieve ambitious sales targets. To be successful in this role you will have strong leadership, commercial acumen, and an in-depth understanding of multi-channel marketing and sales tactics.

The role in a nutshell:

The role requires someone who can manage fast-moving, multi-channel campaigns, switch gears tactically when needed, and keep everything aligned with broader business goals - all whilst leading a team and supporting key growth areas like new product launches. The role requires the successful candidate to have a vast amount of experience within different channels of marketing - including TV, inserts, sponsorships, prospecting and more.

Key Duties:

• Achieve ambitious sales targets through innovative and effective marketing strategies.
• Develop and execute commercial and marketing tactics that drive sales growth, increase repeat bookings, and grow the customer database.
• Manage brand positioning, product updates, and communications in collaboration with the international head office.
• Take the lead on key product launches, anniversaries, and milestone events, ensuring clear, consistent, and impactful communication.
• Develop and implement a yearly strategic marketing plan designed to achieve sales targets and increase brand awareness.
• Lead the marketing strategy across a full multi-channel mix, including offline, online, direct marketing, events, and partnerships.
• Oversee the day-to-day execution of the marketing strategy, including the development of core marketing collateral, events, and campaigns.
• Work closely with digital teams to align on campaigns that support overall brand objectives.
• Manage the marketing budget effectively, ensuring the optimal allocation of resources.
• Adapt marketing strategies based on performance, market trends, and competitor activity, always seeking innovative ways to increase sales.
• Work with internal and external stakeholders to ensure the smooth execution of marketing plans and initiatives.
• Influence teams to succeed by setting a high standard of excellence, attention to detail, and pragmatic decision-making.

Key Skills & Competencies:

• Leadership & Influence
• Commercial Acumen
• Data-driven & Analytical
• Creative Problem Solver

Experience required:

• You will need to have proven experience in a senior marketing role, ideally within luxury travel, hospitality, or related industries.
• Be able to demonstrate success in developing and executing marketing strategies that achieve sales growth and increase brand awareness.
• Strong leadership skills with experience managing teams and working cross-functionally.
• High level of commercial and analytical thinking, with a focus on driving results.
• Exceptional communication skills, both written and verbal.

If you're a results-driven marketing leader with a passion for luxury travel and a proven track record of achieving sales targets, apply for the role today. Join my client in shaping the future of their brand and driving exceptional growth in this exciting sector.

Interested?

Please follow the instructions to apply and attach your CV; this vacancy is being managed by Gemma Thelwell on (phone number removed) (url removed)