Head of Marketing

Hirehoot; Manchester; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A growing tech company in Manchester is seeking a Head of Marketing to lead brand and user acquisition strategies. You will develop and execute marketing strategies, set up analytics, and manage marketing channels. The ideal candidate has over 6 years of experience in marketing and excellent data skills. This role offers a dynamic environment with responsibilities across various digital platforms.

Qualifications

• 6+ years in marketing, growth, or brand roles, preferably in tech.
• Proven success in driving user acquisition, engagement, and conversion.
• Solid understanding of multi-channel campaign management.

Responsibilities

• Lead and scale brand, user acquisition, and engagement strategies.
• Develop and execute marketing strategies across channels.
• Set up marketing analytics and track key metrics.
• Manage all marketing channels including paid, organic, and influencer partnerships.

Skills

Data skills

Campaign analytics

A/B testing

Marketing automation tools

Communication skills

Job description

• 6+ years in marketing, growth, or brand roles in high-growth tech (HealthTech or subscription B2C a plus).
• Strong data skills – campaign analytics, A/B testing, and marketing automation tools.
• Proven success in driving user acquisition, engagement, and conversion.
• Solid understanding of attribution, multi-channel campaign management, and experimentation design.
• Action-oriented operator who can clearly communicate insights to stakeholders.

What the job involves

• We are looking for a Head of Marketing to lead and scale brand, user acquisition, and engagement strategies. You will:
• Develop and execute marketing strategies across digital, social, and partnership channels.
• Set up marketing analytics and reporting, track key metrics (ROI, conversion, engagement), and provide actionable insights.
• Run experiments on campaigns, messaging, content, and incentives to optimise performance.
• Manage all marketing channels, including paid, organic, referral, and influencer partnerships.
• Build repeatable processes, playbooks, and campaign frameworks to scale initiatives across products and markets.
• Lead and mentor a small team of marketers, content creators, and analysts.