Head of Marketing

IMT Resourcing Solutions; Leeds; Hybrid; GBP 59,000 - 70,000; Full time

Job summary

A global SaaS company based in Leeds is seeking a Head of Marketing to lead demand generation efforts and drive measurable revenue impact. The role involves developing integrated marketing campaigns, managing budgets, and mentoring a marketing team. Ideal candidates will have substantial experience in B2B SaaS marketing and expertise in paid media. This position offers a competitive salary and the opportunity for hybrid working, requiring three days in the office.

Benefits

Competitive salary

Hybrid working environment

Career growth opportunities

Qualifications

• Proven experience leading demand generation in a B2B SaaS or technology business.
• Strong expertise across paid media and automation tools.
• Deep understanding of full-funnel marketing and conversion optimisation.

Responsibilities

• Develop and deliver integrated demand generation campaigns.
• Manage marketing budgets and performance tracking.
• Lead and mentor a marketing team to drive creative strategies.

Skills

Demand generation

B2B SaaS marketing

Paid media expertise

Analytical skills

Leadership

Tools

HubSpot

Pardot

Google Ads

LinkedIn Ads

Job description

Head of Marketing

Location: Leeds (3 days per week in the office)

Salary: Up to £70,000 + benefits

Our client, a global SaaS business backed by recent investment and entering its next phase of growth, is hiring a Head of Marketing to lead demand generation and drive measurable revenue impact.

This is a strategic and hands‑on leadership role, responsible for building and executing a full‑funnel marketing strategy that drives brand awareness, qualified pipeline, and commercial performance.

What you’ll do

• Develop and deliver integrated demand generation campaigns across paid, organic, and partner channels
• Manage marketing budgets, performance tracking, and attribution models to maximise ROI
• Build and execute a data‑driven content and SEO strategy that supports growth objectives
• Partner closely with Sales to align marketing activity with revenue and pipeline goals
• Oversee marketing automation, CRM, and analytics tools to optimise lead quality and conversion
• Lead, mentor, and develop a small marketing team, fostering a culture of creativity and accountability

What we’re looking for

• Proven experience leading demand generation in a B2B SaaS or technology business
• Strong expertise across paid media (Google Ads, LinkedIn, programmatic) and automation tools (HubSpot, Pardot, etc.)
• Deep understanding of full‑funnel marketing and conversion optimisation
• Demonstrable success delivering qualified pipeline and measurable ROI
• Data‑driven mindset with strong analytical and commercial skills
• Confident communicator and collaborative leader able to influence across the business

Why join?

• Join a high‑growth SaaS business with fresh investment and ambitious expansion plans
• Opportunity to define and scale the marketing function globally
• Hybrid working (3 days in the Leeds office)

Competitive salary and benefits

This position does require on‑site presence so you must be in commutable distance or already planning to relocate and this position does not offer sponsorship.