Head Of Marketing

Pure Resourcing Solutions Limited; King's Lynn; On-site; GBP 60,000 - 90,000; Full time

Job summary

A family-owned market leader in the agricultural sector is seeking a Head of Marketing to lead the marketing strategy and team. This role requires strong expertise in integrated marketing, digital strategies, and exceptional leadership skills. The ideal candidate will drive brand development and manage marketing budgets effectively. A competitive remuneration package is offered for this strategic leadership appointment.

Qualifications

• Proven experience in developing integrated marketing strategies.
• Strong background in digital and social media marketing.
• Experience in leadership and relationship management.

Responsibilities

• Lead the development and execution of marketing strategy.
• Manage company’s brand strategy and external communication.
• Provide leadership and manage performance for the marketing team.
• Strategically manage marketing budget and CRM database.
• Coordinate major events for sales support.

Skills

Integrated marketing strategy development

Multi-channel regional marketing

Digital marketing strategies

Leadership in marketing

Analytical market research

Job description

Overview

Head of Marketing - A Strategic Leadership Role

We are conducting an exclusive search for a strategic and driven Head of Marketing for a highly respected, family-owned market leader in the UK agricultural sector. Founded in 1938, the company supports farming clients across over a million hectares, providing independent agronomic advice and long-term strategic guidance.

Responsibilities

• Strategy & Planning: Lead the development and execution of the company\'s overall marketing strategy, ensuring strong alignment with business goals. The strategy must be strongly directed towards customer relationship marketing as the key driver of sales.
• Brand & Digital Command: Manage and develop the company\'s brand strategy, positioning, and messaging. Oversee all external communication, including the ongoing development of company websites and the social media strategy.
• Team Leadership: Provide strategic leadership and performance management for the Marketing Team and external suppliers. Ensure a strong culture of collaboration between Marketing and regional teams.
• Data & Budget Optimisation: Strategically manage the marketing budget, ensuring effective spend allocation and optimising Return on Investment (ROI). Oversee the management of the group CRM database to ensure data integrity and deliver regular insight reports with analysis and recommendations for optimisation.
• Sales Support & Events: Coordinate and oversee major external and internal events. Liaise with regional and commercial teams to provide essential sales support.

Ideal Candidate

• Proven Expertise: Demonstrated experience in developing and executing a fully integrated marketing strategy and managing multi-channel regional marketing campaigns that drive lead generation.
• Digital & CRM Focus: Strong background in overseeing comprehensive digital and social media strategies, with a specific focus on customer relationship marketing.
• Leadership Acumen: Excellent leadership and performance management skills, with the ability to build and maintain strong relationships with key external stakeholders, such as industry journalists and agencies.
• Analytical Ability: Proficiency in conducting market research to monitor trends and comfort leveraging the company CRM system for campaign effectiveness.

Offer & How to Apply

On offer is a superb remuneration package working with a dedicated team in a growing sector.

To express interest in this confidential leadership appointment and receive the full candidate pack, please submit your CV or contact Scott Woodrow @ Pure Executive.