Head of Marketing

PHMG; Greater Manchester; On-site; GBP 70,000 - 77,000; Full time

Job summary

A leading audio branding agency in Greater Manchester is seeking a Head of Marketing to define and execute a global marketing strategy. You will lead a talented team in delivering innovative marketing campaigns that enhance client engagement. The ideal candidate has extensive experience in B2B marketing, strong strategic and analytical skills, and a passion for driving measurable outcomes. This role offers a competitive salary and the opportunity to shape the company's growth.

Qualifications

• Proven success leading B2B marketing teams in a commercial environment.
• Strong strategic thinking, analytical, and problem-solving skills.
• Exceptional leadership and mentoring ability.

Responsibilities

• Define and execute a global marketing strategy.
• Lead, mentor, and develop a high-performing team.
• Implement marketing automation and performance tools.
• Design and execute multi-channel campaigns.

Skills

B2B marketing leadership

Digital marketing expertise

Campaign management

SEO

PPC

Marketing automation

Analytical skills

Stakeholder management

Creativity

Tools

Salesforce

HubSpot

Pardot

Marketo

Job description

Role: Head of Marketing
Location: Old Trafford, Manchester
Hours: 8.45am – 5.15pm
Package: £70,000 base (£77,000 OTE)
Reports to: Chief Commercial Officer

Overview

We’re seeking a confident, results-driven B2B marketing leader to define and deliver PHMG’s global marketing strategy. As Head of Marketing, you’ll inspire a talented team, lead the continued evolution of our marketing operations, and drive measurable commercial growth.

You’ll own a digital-first, data-led marketing vision — aligning every initiative with customer needs, commercial priorities, and revenue goals. Partnering closely with Sales and Client Services, you’ll deliver high-impact campaigns that generate leads, deepen engagement, and enhance client lifetime value.

If you’re a creative strategist with a passion for technology, data, and storytelling — and thrive in a fast-paced, performance-driven environment — this is your opportunity to shape the next phase of PHMG’s global growth.

About PHMG

Established in 1998, PHMG has grown from a Manchester-based pioneer to the world’s leading audio branding agency. We partner with more than 38,000 clients in 54 countries, including global names such as Samsung, Audi, and Adidas, alongside SMEs across every industry.
Our productions blend creative copy, world-class voice artistry, and our exclusive Brand-Sound-Track™, strengthening business identities through unforgettable sound and emotion.

Key Responsibilities

Strategic Leadership

• Define and execute a digital-first, global marketing strategy that drives commercial growth and enhances the end-to-end client experience.
• Lead, mentor, and develop a high-performing team of marketers — fostering creativity, accountability, and continuous improvement.
• Champion marketing innovation and the digitisation of the client journey, integrating tools and automation to improve communication, efficiency, and insight.
• Partner with Sales, Client Services, and senior stakeholders to align marketing activities with business objectives and revenue goals.
• Manage budgets, agencies, and internal resources to deliver against ambitious growth targets.

Campaign & Content Leadership

• Design and execute multi-channel marketing campaigns (digital, content, events, email, social) that generate leads, drive upsell, and reduce churn.
• Ensure brand consistency and storytelling excellence across every channel — positioning PHMG as an industry thought leader.
• Oversee the development of tools, content, and collateral that empower commercial teams and strengthen client relationships.

Marketing Technology & Analytics

• Implement and optimise marketing automation, CRM, and performance tools (e.g., Salesforce, HubSpot, Pardot, Marketo) to deliver scalable, personalised engagement.
• Use data and analytics to monitor performance, measure ROI, and inform ongoing strategy refinement.
• Stay at the forefront of marketing technology and trends, leading trials and adopting new innovations that enhance efficiency and performance.

Client Journey & Communications

• Digitise and optimise client communication touchpoints to deliver timely, relevant, and impactful engagement throughout the lifecycle.
• Partner with Client Services to enhance retention and satisfaction through insight-led, automated communication strategies.
• Continuously improve the quality and consistency of client interactions, ensuring measurable outcomes aligned with brand standards.

What You’ll Bring

• Proven success leading B2B marketing teams in a commercial, fast-paced or service-based environment.
• Expertise in digital marketing, campaign management, SEO, PPC, and marketing automation.
• Strong strategic thinking, analytical, and problem-solving skills — always guided by data and insight.
• Exceptional leadership and mentoring ability with a collaborative, growth-focused mindset.
• Excellent communication, stakeholder management, and cross-functional partnership skills.
• Passion for creativity, innovation, and delivering marketing that makes a measurable impact.