Head of Marketing

JBM Music; Greater Manchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading independent live event company in Manchester is seeking a Head of Marketing to develop and execute their marketing strategy across all festivals. The ideal candidate will have at least 5 years of experience in a similar role, managing budgets and leading creative teams. This position is on-site and requires a deep understanding of the UK music culture. Competitive salary and benefits are offered.

Benefits

Annual bonus

Training & development

Access to industry conferences and events

Company socials

Casual dress

Free entry to festivals

Qualifications

• Proven track record of leading marketing for major festivals, events, or entertainment brands.
• Experience managing six-figure campaign budgets.
• Deep understanding of UK music culture and digital trends.

Responsibilities

• Develop and execute JBM's full marketing strategy for festivals.
• Oversee campaign planning, timelines, and budgets.
• Manage and grow the in-house marketing team.

Skills

Creative leadership

Commercial focus

Brand positioning

Data-led decision-making

Audience engagement

Education

5+ years of senior-level marketing experience

Tools

Meta Ads Manager

Google Ads

Google Analytics

CRM tools

Job description

JBM Music — Head of Marketing

Location: Manchester City Centre (on-site)

Salary: £40,000–£60,000 per year (dependent on experience)

Hours: Full-time, 9:00–17:30 Monday to Friday (weekend availability required for events; midweek days off provided after event weekends)

Start Date: November 10th

Contract: Permanent

Holidays: 28 days per year (including public holidays)

Benefits: Annual bonus, training & development, access to industry conferences and events, company socials, casual dress, free entry to JBM festivals, midweek days off post-event

About JBM Music

JBM Music is one of the UK’s leading independent live event companies, producing some of the nation’s most celebrated festivals and concerts. With over 25 years’ experience in the live music industry, our portfolio includes Reggae Land, Boogietown, Barton Live, and Echoes, as well as a packed calendar of club nights, tours, and special one-off events.

We champion both legendary artists and emerging talent across dance, reggae, soul, bass, urban, and live genres, bringing unforgettable music experiences to audiences nationwide.

As we scale our portfolio of events and strengthen our brand presence, we’re now seeking a visionary Head of Marketing to lead JBM’s marketing strategy and shape the creative voice of our festivals and live experiences.

The Role

As Head of Marketing, you will be responsible for developing and executing JBM’s full marketing strategy across all festivals and event brands. You’ll lead a growing in-house team, oversee external agencies, and work directly with the Directors to drive audience growth, strengthen brand identity, and deliver record-breaking campaigns.

This is a senior role that requires both creative leadership and commercial focus. You’ll combine brand storytelling with data-led decision-making, ensuring each campaign connects authentically with audiences while delivering strong ROI and sustained growth.

Key Responsibilities

• Lead strategy and vision for all JBM marketing campaigns — from concept through delivery — across digital, social, outdoor, print, PR, and partnerships.
• Oversee campaign planning for each event, ensuring timelines, budgets, and deliverables are met.
• Develop brand identities and tone of voice for each festival and event, ensuring consistency across all platforms.
• Manage, mentor, and grow the in-house marketing team (designers, execs, content creators, etc.) to achieve high performance and creativity.
• Coordinate and oversee agencies (PR, media buying, paid social, creative) to ensure cohesive strategy and maximum impact.
• Build integrated campaign calendars that align with ticketing timelines, artist announcements, and partner activations.
• Analyse performance metrics (sales, engagement, ROI) to optimise campaigns and report results to Directors.
• Lead digital strategy, including paid media, influencer collaborations, CRM, SEO, and email marketing.
• Identify growth opportunities, brand partnerships, and sponsorship alignment to elevate JBM’s reach and revenue.
• Represent JBM externally at industry events, conferences, and networking opportunities.

What We’re Looking For

• Proven track record of leading marketing for major festivals, events, or entertainment brands (essential)
• Experience managing six-figure campaign budgets and delivering ROI-focused results
• Confident in brand positioning, creative storytelling, and audience engagement
• Deep understanding of UK music culture, digital trends, and the festival landscape
• Experience managing and inspiring creative and marketing teams
• Strong commercial acumen with ability to translate strategy into action
• Excellent communication, leadership, and stakeholder management skills
• Ability to thrive under pressure in a fast‑paced, deadline‑driven environment
• Willingness to travel and work on‑site at events and festivals across the UK

Qualifications & Experience

• Minimum 5+ years of senior‑level marketing experience (ideally within festivals, music, or entertainment)
• Demonstrable success in digital marketing, PR, brand strategy, and media planning
• Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and CRM tools
• Strong presentation and reporting skills

Work Arrangement

This is an on‑site position based at our Manchester City Centre office. Travel to festivals, site visits, and partner meetings will be required. Hybrid options may be discussed for the right candidate after probation.

How to Apply

Please send your CV and a cover letter or portfolio showcasing your most successful campaigns to [e-mail] with the subject line: Head of Marketing — Manchester

Early applications are encouraged; interviews will take place on a rolling basis.