Head of Marketing

Bocconcino Restaurants; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A contemporary Italian restaurant group in Central London is seeking a Head of Marketing to lead strategies across multiple venues. This role focuses on driving brand growth and guest engagement through multi-channel marketing, managing budgets, and overseeing campaigns. Proven experience in luxury hospitality marketing and strong leadership skills are essential. This is a full-time, on-site position.

Qualifications

• Proven experience in luxury hospitality marketing.
• Strong leadership, creativity, and analytical skills.

Responsibilities

• Develop and implement multi-channel marketing strategies.
• Manage the marketing budget and lead a small in-house team.
• Oversee restaurant launches, VIP dinners, and seasonal campaigns.
• Drive paid media, SEO, email, and partnership activity.
• Collaborate with directors and operations to align marketing with business goals.
• Track KPIs and report on ROI.

Skills

Luxury hospitality marketing

Leadership

Creativity

Analytical skills

Job description

Overview

Head of Marketing – Bocconcino Restaurants

Full-time | On-site | Central London

Bocconcino is a leading group of contemporary Italian restaurants in London - including Mayfair, Soho, and Osteria by Bocconcino - known for refined dining, impeccable service, and modern Italian style.

We’re seeking a Head of Marketing to lead strategy and execution across all sites, driving brand growth, guest engagement, and commercial performance.

Key responsibilities:

• Develop and implement multi-channel marketing strategies across digital, PR, and events.
• Manage the marketing budget and lead a small in-house team.
• Oversee restaurant launches, VIP dinners, and seasonal campaigns.
• Drive paid media (Google, Meta), SEO, email, and partnership activity.
• Collaborate with directors and operations to align marketing with business goals.
• Track KPIs and report on ROI.

Requirements:

• Proven experience in luxury hospitality marketing.
• Strong leadership, creativity, and analytical skills.

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Restaurants