Head of Marketing

London & Southeastern Railway; Greater London; Hybrid; GBP 60,000 - 71,000; Full time

Job summary

A major UK train operator seeks a Head of Marketing to lead its marketing strategy and drive commercial growth. This role involves developing insight-driven marketing campaigns to attract more passengers and enhance revenue. The ideal candidate will demonstrate strong leadership skills and a background in effective marketing strategies. As part of a hybrid working model, you'll collaborate closely with the senior leadership team at the head office in London Bridge, contributing to the success of Southeastern's marketing initiatives.

Benefits

Final salary pension

25 days annual leave

Free rail travel

Qualifications

• Proven ability to lead multidisciplinary teams and inspire them.
• Understanding of how marketing contributes to revenue.
• Experience in creating effective marketing narratives using data.

Responsibilities

• Lead the marketing function to drive revenue growth.
• Develop an insight-driven marketing strategy.
• Oversee the marketing budget and ensure value delivery.

Skills

Inspiration in leadership

Commercial mindset

Strategic thinking

Creative judgement

Digital fluency

Effective communication

Proactivity

Project leadership skills

Education

Degree or qualification in business/marketing

Job description

Are you motivated by the opportunity to drive commercial growth and bring fresh ideas to one of the busiest rail networks in the country?

We’re seeking a Head of Marketing (salary up to £71k) to join our team based at our Head Office in London Bridge (hybrid working - 3 days on site).

As the first Train Operator to integrate track and train under a single leadership team, there has never been a more exciting time to come aboard and help shape the way passengers experience our railway as we journey together towards Great British Railways.

Can you move people? Apply now.

What you’ll do

In this role, you will lead Southeastern’s Marketing function with a clear purpose: to deliver commercial growth by developing and executing an insight‑driven marketing strategy that brings more people to rail and increases revenue across our network.

You will take ownership of our full marketing approach, using data, research and audience insight to promote rail travel, drive demand and create a unified, compelling brand experience for our customers.

Working as part of the Commercial Senior Leadership Team, you will play a key role in supporting the wider business plan and shaping the strategies that underpin our commercial ambitions.

You will:

• Set the marketing direction for Southeastern, defining an annual strategy aligned with revenue targets and wider business priorities.
• Lead, motivate and develop a high‑performing marketing team, as well as our media and creative agency partners.
• Use the full marketing mix, including digital, CRM, PPC, SEO and multichannel campaigns to unlock commercial growth and maximise ROI.
• Oversee the marketing budget and ensure every activity delivers measurable value.
• Drive innovation across the network, seeking new opportunities with brands, partners and communities.
• Ensure consistent branding, unified messaging and strong collaboration with Communications to maximise reach.
• Represent Southeastern within industry groups and work closely with other train operators and the Department for Transport.

The experience you’ll need

To be considered for this role, we recommend you demonstrate the following in your application:

• You lead with inspiration, motivating multi‑discipline teams to deliver great things.
• You are commercially minded with a clear understanding of how marketing drives revenue and ROI.
• You’re a strategic thinker using research, data and insight to create compelling marketing narratives.
• You bring creative judgement with experience delivering standout campaigns.
• You’re digitally fluent with excellent knowledge of multi‑channel, online and CRM activity.
• You’re an effective communicator and persuasive influencer.
• You’re proactive, innovative, and always looking for ‘what if?’ opportunities.
• You have confident project and people leadership skills.
• A degree or qualification in business/marketing (or equivalent experience).

As proud members of the Armed Forces Covenant and Disability Confident Scheme, we will offer you an interview if you apply under these schemes and meet the minimum criteria for the role. Find out more here.

Other things to know

• This vacancy may close early if we receive a large number of applications. So, make sure you get yours in early.
• All offers of employment are subject to satisfactory references, a right to work verification, a basic criminal record check, and a pre-employment medical assessment. Work visa sponsorship isn’t available for this role.
• If you applied but weren’t successful in getting a similar role at Southeastern, please wait six months before applying again.

Find out more about our recruitment process and get tips to help you apply.

What you’ll get in return

Along with your salary, the rewards you’ll get include:

• a final salary pension
• 25 days annual leave allowance (plus bank holidays)
• free rail travel across our networks.

Meaning you can feel secure in your career as well as fulfilled by your work. Click here to see our full range of amazing benefits.

A bit about Southeastern

We’re one of Britain\'s busiest train operators, serving London, Kent and parts of East Sussex. We run over 1,700 trains a day, carrying more than 500,000 passengers and serving 180 stations.

However, working on our railway is more than getting passengers from A to B. It’s about all the little moments that make a difference to their journey.

It’s also about making our railway a great place to work. With a team that represents the communities we serve. This is a journey we’re fully committed to and we’re proud to have been named a ‘Great Place to Work’ at the 2023 National Rail Awards and endorsed as a WORK180 Employer for Women.

Our ways of working are what we expect of everyone at Southeastern. They are powerful. Tiny moments, every day, from every one of us, add up to massive, positive change. Improving how it feels to work here and how it feels to travel with us.

At the heart of everything we do, our Safeguarding Team works to keep our customers, colleagues, and the public safe by improving safeguarding measures and knowledge making sure everyone gets home safe, every day.

Learn more about our railway.