Head of Marketing

Kings Permanent Recruitment Ltd; Essex; Hybrid; GBP 45,000; Full time

Job summary

A growing estate agency is seeking an experienced Head of Marketing to lead their marketing function. You will develop strategic campaigns to drive brand visibility and generate high-quality leads. The ideal candidate will possess strong digital marketing skills, excellent communication abilities, and experience in budget management. This role offers autonomy and creative freedom, working Monday to Friday with occasional flexibility for events.

Benefits

Opportunity for creative freedom

Supportive leadership team

Opportunity to shape marketing function

Qualifications

• Proven experience in a Marketing Manager role, ideally in property or fast-paced service.
• Strong digital marketing skills (SEO, PPC, analytics, social media).
• Hands-on creative ability with an eye for brand design.

Responsibilities

• Develop and implement marketing strategy supporting business growth.
• Manage lead generation and digital marketing campaigns.
• Monitor KPIs and produce performance reports for leadership.

Skills

Digital marketing skills (SEO, PPC, analytics)

Copywriting and communication skills

Budget management

Creative design ability

Organizational skills

Job description

Head of Marketing

£45,000 working Monday to Friday. Some flexibility required, including occasional evenings / weekends for events.

A high‑growth, £5million turnover Estate Agency is seeking an experienced and strategic Head of Marketing to lead their marketing function.

This role is key to driving brand visibility, increasing market share, and generating high quality leads across Residential Sales, Lettings, Land and New Homes, and Property Management and Block Management divisions.

You will combine hands on digital marketing skills with strong commercial awareness and the ability to deliver campaigns that directly support revenue growth.

Key responsibilities:

Brand & Strategy

• Develop and deliver the company wide marketing strategy aligned with business growth targets.
• Strengthen brand identity, consistency, and positioning across all platforms and branches.
• Conduct competitor analysis, market research, and customer insights to inform strategy.

Lead Generation & Campaigns

• Design and manage multi channel lead generation campaigns for both Sales and Lettings.
• Track and optimise ROI on all marketing activity.
• Drive online enquiries, valuations, instructions, and applicant registrations.

Digital Marketing

• Oversee all digital channels including website, SEO, PPC, social media, email marketing, and retargeting.
• Manage content creation such as blogs, property spotlight pieces, newsletters, and market updates.
• Optimise online presence on Rightmove, Zoopla, OnTheMarket, and Google Business pages.

Social Media & Content

• Create engaging content to grow audience reach and engagement across Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Plan and deliver video content including property showcases, area guides, staff features, and market insights.

Brand Assets & Creative

• Manage production of brochures, window cards, boards, signage, leaflets, and print materials.
• Lead design direction (internal or through external agencies).

Data & Reporting

• Monitor KPIs such as leads, conversion rates, digital performance, and campaign success.
• Produce monthly performance reports for senior leadership.

Events, PR & Partnerships

• Manage community engagement, sponsorships, local events, and PR opportunities.
• Build relationships with developers, landlords, and local businesses.

Team & Supplier Management

• Manage external agencies, photographers, videographers, and copywriters.
• Oversee junior marketing staff where applicable.
• Manage marketing budgets to ensure cost-efficiency and measurable outcomes.

Skills and experience required:

• Proven experience in a Marketing Manager role, ideally within property or a similar fast-paced service industry.
• Strong digital marketing skills (SEO, PPC, analytics, social media, email).
• Hands on creative ability with strong eye for brand and design.
• Experience managing budgets and demonstrating ROI.
• Excellent copywriting, communication, and storytelling skills.
• Highly organised, data-driven, and commercially minded.
• Ability to work independently and lead marketing initiatives from concept to execution.

What’s on offer:

Opportunity to shape and develop the marketing function of a growing, ambitious estate agency.

Autonomy and creative freedom to drive campaigns and ideas.

Supportive leadership team with clear commercial objectives.

£45,000 working Monday to Friday. Some flexibility required, including occasional evenings / weekends for events.