Head of Marketing

Martin Veasey Talent Solutions; England; On-site; GBP 125,000 - 150,000; Full time

Job summary

A high-growth financial services firm in Northampton is seeking a Head of Marketing to lead and execute integrated B2B marketing campaigns. The ideal candidate will have a strong background in campaign management and lead generation, with experience in sectors such as insurance and fintech. This role requires a creative, analytical leader who can manage a team and communicate effectively across various stakeholders. Competitive salary plus bonus and benefits offered.

Qualifications

• Proven success in B2B campaign management within fast-moving sectors.
• Track record in lead generation and conversion optimisation.
• Strong grasp of analytics and CRM tools.

Responsibilities

• Lead the planning and execution of integrated marketing campaigns.
• Translate commercial goals into targeted campaigns.
• Manage multiple campaigns from concept to delivery.
• Monitor and report on marketing performance.

Skills

B2B campaign management

Lead generation

Conversion optimisation

Project management

Stakeholder engagement

CRM and analytics tools

Creative and analytical thinking

Education

Degree in Marketing, Business, or related discipline (minimum 2:1)

CIM or IDM qualification

Tools

HubSpot

Salesforce

Google Analytics

Adobe suite

Job description

Head of Marketing

75,000+ (Apply online only) (DOE) + Bonus + Benefits

Location: Northampton (Office-Based, 5 Days per Week)

Our client is a high-growth, commercially focused financial services organisation with a fast-paced, data-driven marketing culture. As part of continued expansion, they are seeking a dynamic and hands‑on Deputy Head of Marketing to lead and deliver end‑to‑end, multi‑channel marketing campaigns that drive measurable B2B lead generation, conversion, and customer engagement.

This is a strategic yet operational leadership role for an accomplished campaign manager who thrives on taking ownership, generating results, and operating in a high‑velocity, transactional B2B setting. Ideal backgrounds include insurance, fintech, SaaS, professional services, technology, or other growth‑driven sectors where lead generation and conversion are key performance drivers.

Key Responsibilities

• Lead the planning, execution, and optimisation of fully integrated marketing campaigns across digital, email, social, print, and PR channels.
• Translate commercial goals into targeted campaigns that generate qualified leads and deliver measurable ROI.
• Produce and oversee content and creative assets that communicate strong, conversion‑driven messaging across all touchpoints.
• Manage multiple concurrent campaigns from concept to delivery, ensuring performance is tracked and optimised through analytics and testing.
• Support new product launches and brand initiatives, working closely with Product, Sales, and Digital teams to align marketing strategy to commercial priorities.
• Monitor and report on marketing performance using analytics tools, providing actionable insights and recommendations to improve results.
• Lead, mentor, and develop a small marketing team, promoting accountability, innovation, and data‑led decision‑making.
• Build productive relationships with external agencies and partners to deliver consistent, impactful campaign execution.

Candidate Profile

• Degree educated (minimum 2:1) in Marketing, Business, or a related discipline.
• CIM or IDM qualification strongly preferred.
• Proven success in B2B campaign management within fast‑moving, transactional sectors such as insurance, fintech, SaaS, professional services, or technology.
• Track record in lead generation, conversion optimisation, and performance marketing across multiple channels.
• Strong grasp of CRM, automation, and analytics tools (e.g. HubSpot, Salesforce, Google Analytics, Adobe suite).
• Excellent project‑management and stakeholder‑engagement skills, with the ability to juggle multiple priorities.
• Creative, analytical, and commercially astute, able to balance innovation with measurable performance outcomes.
• Confident communicator with the energy, precision, and leadership style to influence at all levels.

The Opportunity

This appointment offers the chance to step into a visible, high‑impact marketing leadership role where campaign performance directly drives business growth. You will shape and deliver integrated marketing that combines creativity, commerciality, and data‑driven precision in a fast‑paced, ambitious environment. This position is office‑based in Northampton, five days per week.