Head of Marketing

Zachary Daniels Recruitment; England; Hybrid; GBP 110,000 - 130,000; Full time

Job summary

A leading wholesale retail group in Northamptonshire seeks a Head of Marketing to drive a unified marketing strategy during a transformative period. The role involves leadership of a multi-disciplinary team, overseeing trade marketing and digital initiatives, aimed at doubling profits in the next decade. The ideal candidate will have substantial senior marketing experience and a strong track record in complex environments.

Benefits

Car allowance

Generous bonus

Private medical

Excellent benefits

Qualifications

• Experience operating at Head of Marketing, Marketing Director or senior-leadership level.
• Grounding in complex retail, wholesale, food service or grocery environments.
• Proven commercial results and expertise in trade marketing.

Responsibilities

• Develop and execute a unified brand and marketing strategy.
• Lead customer segmentation and insight-led planning.
• Manage campaign performance and commercial ROI.

Skills

Strategic marketing leadership

Customer segmentation

Trade marketing optimization

Team leadership

Strong emotional intelligence

Pragmatic decision-making

Job description

Head of Marketing

Location: Northamptonshire (3 days office / 2 days home, with higher initial on-site presence)
Salary: 110,000 to 130,000 per annum + car allowance + generous bonus + private medical + excellent benefits

Zachary Daniels Retail Recruitment are proud to represent this client in the market in what is a fantastic opportunity.

One of the largest wholesale groups in the UK, a multi-billion-pound retail wholesale business, is seeking a Head of Marketing to lead its full marketing function during a period of exciting transformation. The business serves more than one million customers nationwide and supplies thousands of retail partners, operating a highly complex multi-brand model across both B2B and B2C channels within food service and wholesale.

The Role:

The Head of Marketing will take overall responsibility for the design and delivery of a unified group marketing strategy, bringing together multiple brands, divisions, and channel propositions under a single vision. The position will lead a large, multi-disciplinary marketing team of circa 40 to 50 professionals, including five senior direct reports.

This is a newly re-shaped leadership opportunity following organisational change and the retirement of a senior postholder. The successful Head of Marketing will define a fresh direction, modernise branding approaches, and elevate operational excellence across national promotional execution, trade marketing, and omnichannel marketing activity.

The role will also support the acceleration of new digital and rapid-delivery propositions, ensuring marketing continues to be a key commercial engine for the business.

Key responsibilities:

The Head of Marketing will be accountable for:

• Unified brand and marketing strategy development and execution
• Customer segmentation and insight-led planning
• Trade marketing optimisation and national implementation
• Campaign performance, commercial ROI and budget leadership
• Modernisation of retail partner engagement tools and catalogue/POS strategy
• Advocacy of digital transformation and growth initiatives
• Inspirational leadership across the marketing team and wider business
• Influence at board level, securing alignment behind the marketing agenda

The business has a bold ambition to double profit within the next 10 years, which requires a strategic, commercially astute leader who can identify new opportunities and drive sustained performance improvement.

Candidate requirements

The preferred Head of Marketing will demonstrate:

• Experience operating at Head of Marketing, Marketing Director or senior-leadership level
• Career grounding in complex retail, wholesale, food service or grocery environments
• Ownership of marketing strategy in large-scale organisations with multiple moving parts
• Proven commercial results and strong command of trade marketing levers
• Ability to lead sizeable teams through transformation and unify diverse stakeholders
• High emotional intelligence with the capability to win hearts and minds
• Pragmatic decision‑making and confidence managing upwards to board level

Culture and business environment:

This is a highly profitable, people‑centric organisation that values authenticity and collaboration rather than corporate rigidity. The Head of Marketing will join at a moment of cultural evolution, with genuine scope to shape the function, bring creativity, and build a high-performing team.

We look forward to receiving your application!