Head of Marketing

Pure Resourcing Solutions Limited; England; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading UK agricultural firm is seeking a Head of Marketing to develop and manage an integrated marketing strategy. The successful candidate will drive sales through customer relationship marketing, oversee brand strategy, and lead a dynamic team. This role offers an excellent remuneration package and the opportunity to make a significant impact in a growing sector.

Qualifications

• Demonstrated experience in developing and executing a fully integrated marketing strategy.
• Strong background in overseeing digital and social media strategies.
• Excellent leadership and performance management skills.

Responsibilities

• Develop and manage an integrated marketing and communication strategy.
• Lead the execution of the overall marketing strategy to drive sales.
• Manage and develop the company's brand strategy and messaging.
• Provide leadership for the Marketing Team and external suppliers.
• Coordinate major external and internal events.

Skills

Proven expertise in marketing strategy

Strong digital & CRM focus

Excellent leadership skills

Analytical ability

Job description

Head of Marketing - A Strategic Leadership Role

We are conducting an exclusive search for a strategic and driven Head of Marketing for a highly respected, family‑owned market leader in the UK agricultural sector. This established company, founded in 1938, supports farming clients across over a million hectares, providing independent agronomic advice and long‑term strategic guidance.

Scope

You will be responsible for developing, delivering, and managing a strategic, agile, and fully integrated marketing and communication strategy.

The role will span operational oversight, strategic planning, and team leadership:

• Strategy & Planning: Lead the development and execution of the company's overall marketing strategy, ensuring strong alignment with business goals. The strategy must be strongly directed towards customer relationship marketing as the key driver of sales.
• Brand & Digital Command: Manage and develop the company's brand strategy, positioning, and messaging. You will oversee all external communication, including the ongoing development of company websites and the social media strategy.
• Team Leadership: Provide strategic leadership and performance management for the Marketing Team and external suppliers. Ensure a strong culture of collaboration between Marketing and regional teams.
• Data & Budget Optimisation: Strategically manage the marketing budget, ensuring effective spend allocation and optimising Return on Investment (ROI). You will oversee the management of the group CRM database to ensure data integrity and deliver regular insight reports with analysis and recommendations for optimisation.
• Sales Support & Events: Coordinate and oversee major external and internal events. Liaise with regional and commercial teams to provide essential sales support.

Ideal Candidate

• Proven Expertise: Demonstrated experience in developing and executing a fully integrated marketing strategy and managing multi‑channel regional marketing campaigns that drive lead generation.
• Digital & CRM Focus: Strong background in overseeing comprehensive digital and social media strategies, with a specific focus on customer relationship marketing.
• Leadership Acumen: Excellent leadership and performance management skills, with the ability to build and maintain strong relationships with key external stakeholders, such as industry journalists and agencies.
• Analytical Ability: Proficiency in conducting market research to monitor trends and leveraging the company CRM system for campaign effectiveness.

On offer is a superb remuneration package working with a dedicated team in a growing sector. To express interest in this confidential leadership appointment and receive the full candidate pack, please submit your CV or contact Scott Executive.