Head of Marketing

Easyfairs; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading event management company is seeking a Head of Marketing to drive innovative marketing strategies for its portfolio of events. This role involves managing marketing campaigns, collaborating with stakeholders, and leading a team. Ideal candidates will possess B2B events experience and strong digital marketing skills. Join a dynamic team and contribute to the success of industry-leading events.

Benefits

Birthday Day off

Flexible working and hybrid options

Enhanced family pay

Cycle to work scheme

Interest free travel loans

Professional development opportunities

Employee assistance programme

24/7 virtual GP service

Long service awards

Pension offering salary sacrifice

Life cover

Group income protection

Fully stocked beer & wine fridge

Regular company socials

Qualifications

• Experience in B2B events is strongly preferred.
• Proven people management experience is preferred.
• Experience managing marketing budgets is preferred.
• Expertise in digital and traditional marketing channels is essential.
• Strong copywriting and content development skills are needed.
• Experience with CRM, marketing automation, and analytics is required.

Responsibilities

• Develop comprehensive marketing strategies for the events.
• Manage the full marketing lifecycle from concept to execution.
• Collaborate with stakeholders to align on goals and messaging.
• Lead digital campaigns to drive event awareness and engagement.
• Oversee event website management for SEO and lead generation.
• Develop compelling content for various marketing materials.
• Track and analyze campaign performance using KPIs.
• Build and maintain relationships with key stakeholders.
• Manage the marketing budget for ROI.
• Manage a team to execute campaigns and foster connections.

Skills

B2B events experience

People management

Budget management

Digital marketing expertise

Strong copywriting

Content development

Project management skills

Communication skills

Tools

CRM systems

Marketing automation platforms

Analytics platforms

Job description

Are you a dynamic, results-oriented marketing professional looking for an opportunity to lead, innovate, and drive success? We are on the hunt for a Head of Marketing to spearhead the marketing strategies for our newly created portfolio of events covering:

• ChemUK
• StocExpo
• Tank Storage Magazine
• Lab Innovations

In this pivotal role, you’ll shape the future of this portfolio, creating and leading impactful marketing campaigns across diverse channels. You’ll be at the forefront of an evolving industry, playing a key part in the ongoing growth of these must-attend events.

Key Responsibilities

Marketing Strategy & Campaign Development

• Develop and lead comprehensive marketing strategies for our events.
• Manage the full marketing lifecycle, from concept to execution, including audience targeting, content creation, and post-campaign analysis.
• Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging.

Digital Marketing

• Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement.
• Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation.

Content Creation & Management

• Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies.
• Collaborate with external agencies and freelancers as needed to produce high-quality creative content.

Data-Driven Decision Making

• Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement.
• Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively.

Stakeholder Management

• Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations.
• Work closely with the events team to ensure consistent brand messaging and a seamless marketing experience.

Budget Management

• Manage the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment.

Team Management

• Manage a team to drive the campaigns forward, maintain community connections and deliver successful events.

Key Requirements

• B2B events experience strongly preferred
• Experience in people management preferred
• Budget management experience preferred
• Expertise in both digital and traditional marketing channels.
• Strong copywriting, content development, and project management skills.
• Experience with CRM, marketing automation, and analytics platforms (such as HubSpot, Google Analytics, etc.).
• Excellent communication and stakeholder management skills.
• Ability to work in a fast-paced, results-oriented environment.

If you are passionate about driving growth through innovative marketing strategies, we want to hear from you!

Why join us

• Be a leader in the cutting-edge world of these exciting industries
• Engage with revolutionary technologies, breakthrough innovations, and transformative government initiatives.
• Take ownership of strategic planning and performance-driven execution that directly impacts the success of these flagship events.
• Join one of the UK’s leading exhibition organisers

If you're passionate about events, driving growth and are eager to be part of a forward-thinking team, this is the role for you!

Who are we

Easyfairs is a pan-European event company. We organise and host more than 200 events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs over 800 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year®” in 2018 and Deloitte has named us a “Best Managed Company” seven years running (2019-25). The company is ranked 11th in the list of the world’s leading exhibition companies. We are also proud of being on the "Sunday Times Best Place to Work 2025" list!

Benefits

🎂 Birthday Day off

🏡 Flexible working as well as hybrid working

👶 Enhanced family pay (maternity & paternity)

🚲 Cycle to work scheme

🚂 Interest free travel loans

📚 Free online academy to focus on professional development and upskilling

🧠 Specialist external performance coach services available to all employees

🤝 Employee assistance programme

👩⚕️ 24/7 access to our virtual GP service

🏆 Long service awards

💰 Pension as well as offering salary sacrifice

👪 Life cover

🔒 Group income protection

🍾 Fully stocked beer & wine fridge in the office

🎉 Regular company socials organised throughout the year

We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.