Head of Marketing

Wilmington plc; Cannock; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

A leading provider of Health & Safety training in Cannock seeks a Head of Marketing to lead strategy and drive commercial success. Responsibilities include pipeline generation, team leadership, and campaign execution. The ideal candidate has a strong marketing background, proven strategic impact, and experience managing budgets and teams. A competitive salary and hybrid working model are offered.

Benefits

Hybrid Working

Life Assurance

Vitality Private Healthcare

Subsidised Gym Memberships

Cycle to Work scheme

Discount Vouchers

Access to Wellbeing Resources

Qualifications

• Solid marketing background with proven commercial impact.
• Track record of pipeline generation and revenue growth.
• Budget management experience across marketing channels.
• Ability to analyze attribution and ROI metrics.
• Experience building and leading marketing teams.

Responsibilities

• Drive marketing-sourced and influenced pipeline growth.
• Generate high-quality leads through multi-channel campaigns.
• Define and execute positioning based on market insights.
• Build and lead a high-performing marketing team.
• Deliver integrated, data-driven campaigns.

Skills

Commercial impact

Pipeline generation

Budget management

CRM expertise

Data-driven mindset

Agency management

Team leadership

Commercial acumen

Stakeholder management

Tools

HubSpot

Marketo

Job description

Company Outline

Job Role: Head of Marketing

Location: Hybrid - Cannock

Salary: £70,000 - £80,000 per annum (DoE)

Contract Type:Permanent, Full-Time

What We Can Offer You: Hybrid Working, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources

Why do we want you?

Because you know how to make marketing count. At Phoenix Health & Safety, we’re looking for a Head of Marketing who can turn strategy into action and action into results.

You’ll lead the charge on generating pipeline, bringing in new customers, and making sure every pound spent on marketing delivers something back. This isn’t about brand fluff, it’s about real commercial impact. You’ll be part of our senior leadership team, helping shape the direction of the business while building a brilliant marketing function from the ground up.

Please note: To complete your application, you will be redirected to Wilmington plc’s career site.

At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”!

Job purpose, tasks and responsibilities

You’ll lead and grow a high-performing team currently managing agencies, with plans to expand in-house while being accountable for results that directly contribute to revenue. This is a hands-on, commercial role where your success will be measured by pipeline growth and ROI, not just brand visibility.

• Commercial Accountability - Drive marketing-sourced and influenced pipeline growth, aligning strategy and budget to revenue targets.
• Pipeline & Lead Generation - Generate high-quality leads through multi-channel campaigns and targeted ABM strategies.
• Market Strategy & Positioning - Define and execute positioning, messaging, and go-to-market strategies based on market insights.
• Team Leadership & Agency Management - Build and lead a high-performing marketing team while managing agency partnerships.
• Marketing Operations & Technology - Own marketing automation, data integrity, and performance reporting across platforms.
• Campaign Execution - Deliver integrated, data-driven campaigns that meet KPIs and drive pipeline impact.
• Senior Leadership Contribution - Influence business strategy with market insights and represent marketing at SLT level.

What’s the Best Thing About This Role?

This is a brand-new role within a premier provider of Health & Safety training and consultancy services, offering real opportunity to shape the business.

You’ll have the autonomy to set marketing strategy, allocate budget, and directly influence commercial decisions. This role allows you to make a positive impact on the business while leading and developing a high-performing marketing team.

What’s the Most Challenging Thing About This Role?

This is a high-expectation role where marketing must deliver tangible commercial results. You’ll need to strategically lead the marketing function to generate measurable impact on revenue, pipeline, and overall business growth.

Essential and desirable capabilities

We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes...

To be successful in this role, you must have:

• A solid marketing background with proven commercial impact.
• A track record of pipeline generation - you've driven measurable revenue growth through marketing.
• Budget management experience - comfortable allocating £X across channels based on ROI.
• HubSpot, Marketo or similar CRM expertise - you can build workflows, scoring, and reporting yourself.
• A data-driven mindset - you make decisions based on attribution, conversion rates, and ROI metrics.
• Agency management experience - you've held agencies accountable for performance.
• Team leadership experience - you've built or developed marketing teams (hiring, coaching, performance management).
• Commercial acumen - you understand P&L, sales processes, and business strategy.
• Senior stakeholder management - comfortable operating at SLT level.

To be successful in this role, it would be great if you have:

• H&S, training, or professional services sector experience.
• Experience in high-growth business environments.
• ABM and enterprise marketing experience.
• Product launch and go-to-market expertise.

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

Before you go....

About us

Phoenix, part of the Wilmington Plc, offers a range of health & safety training and services both in-person and virtually.

Established in 2005, we have recently become part of Wilmington plc, and pride ourselves on working to improve our range and quality of services so that customers have the best experience possible.

Find What You’re Looking For

We are ambitious and inclusive, filled with integrity and curiosity. We are Wilmington plc. Are you? Join us and achieve more within your career with mutual respect, support and fair rewards.

Click on “APPLY” today!

The Legal Bit!

The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

*Please note that this role may remain advertised until an offer of employment has been made.

#LI-Hybrid