Head of Marketing

Qkine Ltd; Cambridge; On-site; GBP 65,000 - 85,000; Full time

Benefits offered by this job

Private medical scheme

Employee share option scheme

Job summary

Qkine Ltd in Cambridge is seeking a Head of Marketing to spearhead the marketing strategy with an emphasis on technical and product marketing. The ideal candidate will have a strong scientific background and will create engaging content aimed at life-science audiences, helping to position Qkine as a leader in the market.

This is a hands-on leadership role that involves strategy development, campaign management, and fostering collaboration among teams to ensure marketing effectiveness and scientific credibility.

Qualifications

• Experience in marketing or product marketing within life sciences.
• Proven ability to create technically credible marketing content.
• Strong understanding of marketing and sales funnel.

Responsibilities

• Develop and own Qkine’s marketing strategy.
• Lead Qkine’s technical content strategy.
• Translate complex scientific information into clear content.

Skills

Scientific content marketing

Campaign asset development

SEO

Content strategy

Analytical skills

Education

Degree in Marketing/Business or CIM qualification

PhD in relevant life-science discipline

Tools

Zoho CRM

HubSpot CRM

Google Analytics

Job description

Job Description

Qkine is seeking a Head of Marketing to lead and scale our marketing strategy, with a strong focus on technical content, product marketing, and engagement with life-science researchers.

This role is designed for a commercially-minded marketing leader with a strong scientific background, able to translate product and application knowledge into compelling content, campaigns and messaging for academic, biotech, pharma and cell therapy audiences.

The successful candidate will play a central role in building the content engine which will fuel Qkine’s growth. This includes developing high-quality educational, technical and product-led content such as application notes, white papers, gated resources, video concepts, campaign assets, product pages, launch materials and organic social content. These outputs will support demand generation, lead nurturing, distributor engagement, product adoption and brand positioning.

This is a hands-on role requiring both strategic ownership and content delivery. The Head of Marketing will work closely with sales, product management, R&D, technical & application support, as well as digital marketing colleagues to ensure Qkine’s marketing is scientifically credible, commercially effective and scalable.

Key Responsibilities

• Develop and own Qkine’s marketing strategy, ensuring alignment with commercial priorities, product strategy and growth objectives.
• Build and manage annual and quarterly marketing plans, including campaign themes, content priorities, product launches, events, digital activity, organic social, lead generation and distributor support.
• Establish and maintain a structured content calendar that supports longer-term campaign planning across email, paid media, organic social, website, events and nurture activity.
• Lead Qkine’s technical content strategy, creating and overseeing scientifically credible, application-led content for life-science audiences, including gated resources, educational content, product materials, app notes, video concepts, campaign assets and sales enablement materials.
• Translate complex scientific and product information into clear, accurate and commercially compelling content for technical audiences, ensuring all materials reflect Qkine’s scientific credibility, quality standards and differentiated value proposition.
• Own product marketing across Qkine’s portfolio, including messaging, positioning, value propositions, product launches, product pages, sales materials and distributor communications.
• Work with Commercial, Product Management, R&D and Technical Support to define target audiences, customer pain points, buying drivers, product strengths, competitive positioning and content opportunities.
• Use market, customer and competitor insight to inform product messaging, campaign themes, content development, pricing, packaging, bundling and portfolio positioning.
• Develop organic social and scientific audience engagement strategies that build Qkine’s visibility with scientists, technical buyers, industry influencers and relevant life-science communities.
• Provide the technical content, product messaging and campaign hooks required to support SEM, paid social, email marketing, webinars, lead generation and nurture campaigns.
• Work with digital marketing to convert content priorities into structured campaign plans, ensuring campaigns have clear audience targeting, strong technical relevance and compelling content offers.
• Review campaign and content performance, using insight to refine messaging, content themes, customer journeys and future marketing activity.
• Maintain strong knowledge of Qkine’s markets
• Partner closely with Commercial, Product Management, R&D, Technical Support and Operations to ensure marketing activity is accurate, relevant, practical and aligned across teams.
• Support sales and distributors teams with high-quality technical and commercial materials that improve customer engagement, conversion and product adoption.
• Brief and manage external agencies, freelancers or designers where required, ensuring output is scientifically accurate, commercially useful and aligned with Qkine’s brand and messaging.
• Act as the internal lead for scientific marketing quality, consistency and content discipline across Qkine’s marketing activity.

Required Experience

• Degree in Marketing/Business or CIM (or similar) Qualification
• Experience in marketing, product marketing or scientific content marketing within life sciences, reagents or cell culture
• Experience of using Zoho and HubSpot CRM
• Experience marketing growth factors and cytokines, cell culture reagents, organoid tools, stem cell products or similar life-science products
• Background, ideally with a degree, PhD or equivalent experience in a relevant life-science discipline
• Proven ability to create technically credible marketing content for scientific audiences
• Experience developing content strategies, content calendars and campaign assets
• Ability to translate complex technical information into clear, engaging and commercially useful content
• Strong understanding of SEO, SEM, CRO, CMS, web design, PPC, video, etc.
• Experience of using analytics, including Google Analytics
• Understanding of marketing and sales funnel, with the ability to show marketing ROI
• Experience developing gated content and lead-generation assets
• Project and budget management

In addition to competitive salaries, we also offer a free private medical scheme to all our employees and an attractive employee share option scheme.

Qkine is committed to supporting and promoting equality and diversity and creating an inclusive, supportive, and flexible working environment.