Head of Marketing

OneAdvanced; Birmingham; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading software provider in the UK is seeking an experienced Marketing Manager to lead Legal demand generation activities. You will drive the marketing plan and manage a team to achieve sales and lead generation goals across UK, North America, and EMEA. The ideal candidate will have a strong background in digital demand generation, excellent communication skills, and a commitment to excellence. Competitive benefits include performance bonuses and professional development programs.

Benefits

Annual Leave - 26 days plus public holidays

Employee Assistance Programme - 24/7 support

Performance Bonus - Group-wide scheme

Pension Scheme - 5% matched contribution

Development Programmes for career growth

Qualifications

• Experience in managing marketing activities and demand generation programs.
• Ability to deliver programs on time and within budget.
• Previous management experience is essential.

Responsibilities

• Develop and execute the global marketing plan for the Legal market.
• Lead the Legal demand generation team.
• Achieve sales volume and financial goals through effective lead generation.

Skills

Creative thinking

Excellent communication skills

Strong market knowledge

Prior experience in digital demand generation

Ability to adapt and learn

Job description

Join OneAdvanced

An exciting opportunity for an experienced marketing manager to lead our Legal demand generation activities. Reporting into the Director of Demand Generation, you will be an active member of the operational board for the Legal market led by the market Managing Director. Leading the Legal demand generation team, you will have full accountability for owning and developing the global marketing plan across all channels to deliver an inbound strategy for the qualified sales leads, sales pipeline and ultimately revenue contribution.

What You Will Do

• Full accountability for the marketing plan for Legal market across UK, North America and EMEA.
• Manage marketing activities and demand generation programs.
• Responsible for ensuring programs run to time and budget.
• Line management responsibility for all team members, demonstrating full commitment to development and career progression.
• Responsible for the development, production and implementation of strategic field marketing programs that position Advanced and its products in high visibility with customers, partners, prospects and influencers.
• Responsible for the attainment of sales volume (leads) and financial goals (conversions), including profitability with targeted lead generation campaigns.
• Identifies, recommends and manages third party resources as required.
• Key Performance Indicators: Achievement of clearly stated objectives in terms of target number of MELs (Marketing Engaged Leads), MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads) and Marketing Orientated Sales bookings per quarter/annually.
• Wider contribution to the marketing function.

What You Will Have

• Creative thinking with the ability to act at pace, with a clear commitment to excellence
• Deep understanding of commercial and business challenges
• Strong market (Vertical / IT) knowledge and software industry experience
• Excellent communications skills with the ability to interface at all levels of management
• Prior experience in digital demand generation environment essential
• Willingness to learn and work in a growing marketing team, with adaptability
• Previous management experience

What We Do For You

Wellbeing focused

Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral

• Annual Leave - 26 days of annual leave, plus public holidays and the ability to buy additional days
• Employee Assistance Programme - Free advice, support, and confidential counselling available 24/7 through Care First

Personal Growth

• Development Programmes - From Future Managers to Leadership Training, our development programmes help you get where you need to go
• Performance Bonus - Our Group-wide bonus scheme enables you to reap the rewards of your success
• Online Learning Platform: SkillsHub! - Learning at your fingertips, anytime from anywhere. You can access our online library with relevant content for your career growth. We also offer a range of external training opportunities including apprenticeship.

Financial wellbeing -

• Pension Scheme - Our plan with Scottish Widows offers 5% matched contribution by the company
• Income protection insurance - Providing you with support and assistance when you need it most

Recognition

• Performance & Talent - Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self

Making a Difference

• MatchIt! - Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
• Volunteering Time - Our volunteering leave scheme allows you to use your time to help those who need it
• Pennies from Heaven - donate the pennies from your pay check to help make a difference without lifting a finger

Who We Are

OneAdvanced is one of the UK's largest providers of business software and services serving 20,000+ global customers with an annual turnover of £330M+. We manage 1.5 million 111 calls per month, support over 2 million Further Education learners across the UK, handle over 10 million wills, and so much more. Our mission is power the world of work and, as you can see, our software underpins some of the UK's most critical sectors.

We invest in our brilliant people. They are at the heart of our success as we strive to be a diverse, inclusive and engaging place to work that not only powers the world of work, but empowers the growth, ambitions and talent of our people.

To learn more about working at OneAdvanced please click here