Head of Marketing

TeamFeePay; Belfast; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Highly competitive salary and bonus

Vitality healthcare

Death in Service

Good pension and holidays

Job summary

A prominent sports technology company in Belfast is seeking a Head of Marketing to drive brand growth and customer acquisition. This executive role requires a strategic leader with at least 5 years of experience in senior marketing positions, particularly in a SaaS environment. The candidate will manage a dynamic marketing team and oversee multi-channel campaigns. Passion for football is a plus, with a competitive salary and generous employee benefits offered.

Qualifications

• Minimum of 5 years’ experience in a Senior Marketing role.
• Experience managing direct reports or a team.
• Experience in the Sports Industry, either as a sports coach, volunteer, administrator or player.

Responsibilities

• Develop and execute marketing strategy aligned with business goals.
• Lead and mentor a high-performing marketing team.
• Drive qualified pipeline through multi-channel campaigns.

Skills

Experience in a SaaS Business

Managing digital campaigns

Lead generation on LinkedIn

Analytical skills

Verbal and written communication

Management experience

Graphic design experience

CRM operation

Education

MA/MSc in Marketing or similar

MBA

Job description

TeamFeePay Belfast, Northern Ireland, United Kingdom

Head of Marketing

TeamFeePay Belfast, Northern Ireland, United Kingdom

We’re currently recruiting for a Head of Marketing to join our team in Belfast!

We are seeking a strategic, creative, and data‑driven Head of Marketing to lead our marketing function and drive brand growth, customer acquisition, and market expansion. This role is responsible for developing and executing a comprehensive marketing strategy that aligns with the company’s business objectives and enhances our market presence.

We seek people who thrive working both independently and can see themselves being part of our enthusiastic group of football fanatics! If you love football, then even better!

Our Purpose

Together we’re on a mission to transform the business end of grassroots football clubs across the UK & Ireland by offering a better way to manage payments & registrations, fundraising and e‑commerce, helping club admins to reduce administration and increase club income.

We’re the trusted partner of clubs and Football Associations, providing tools and resources that simplify club management, drive growth, and strengthen communities. As an employer, we mirror this commitment by fostering a workplace where innovation thrives, people feel empowered, and careers are built on purpose and passion.

TeamFeePay – Employee Benefits

• Highly competitive salary and bonus
• Vitality healthcare
• Death in Service
• Good pension and holidays

Main Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with business goals.
• Lead and mentor a high‑performing marketing team across brand, content, digital, product marketing, and partnership marketing.
• Own the marketing budget and ensure efficient allocation of resources across channels.

Demand Generation & Growth

• Drive qualified pipeline through multi‑channel campaigns (e.g., paid media, SEO, email, events).
• Collaborate with Sales to align on lead quality, funnel metrics, and conversion strategies.
• Optimise marketing automation and lead nurturing programs.

Brand & Positioning

• Define and evolve the brand identity, messaging, and value proposition.
• Ensure consistent brand presence across all touchpoints, including website, social media, and collateral.
• Lead PR, communications, and thought leadership initiatives.

Product Marketing & Enablement

• Partner with Product to develop go‑to‑market plans for new features and launches.
• Create compelling content and sales enablement materials to support customer acquisition and retention.
• Conduct market research and competitive analysis to inform positioning and pricing.

Analytics & Performance

• Track and report on key marketing KPIs (e.g., CAC, ROI, MQLs, website traffic, campaign performance).
• Use data to inform decisions, test hypotheses, and continuously improve marketing effectiveness.
• Ensure marketing technology stack is optimised for performance and scalability.

Cross‑Functional Collaboration

• Work closely with Sales, Product, Customer Success, and Partnerships to align on shared goals.
• Foster a culture of collaboration, innovation, and accountability across the organisation.

Qualifications

• Minimum of 5 years’ experience in a Senior Marketing role
• Experience in a SaaS Business related environment.
• Minimum 5 years of experience managing digital campaigns
• Proficient on LinkedIn as a lead generation channel
• Excellent analytical skills
• Excellent verbal and written communication skills
• Experience managing direct reports or a team.
• MA / MSc Marketing, Digital Technologies, Business Studies, Sports Studies or a similar relevant field or an MBA
• Experience within Marketing in a Tech business
• Experience in the Sports Industry, either as a sports coach, volunteer, administrator or player
• Graphic design and publishing experience, particularly in the social media and Blogging environment
• Experience operating a CRM.

Seniority level

Executive

Employment type

Full‑time

Job function

Marketing and Sales

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