Head of Livery Sales

Compass UK & Ireland; Greater London; On-site; GBP 50,000 - 55,000; Full time

Job summary

A major catering company is seeking a Head of Livery Sales responsible for driving commercial performance and leading sales strategies across prominent venues. This role requires an inspirational leader with a strong sales track record in the hospitality sector. The ideal candidate will possess commercial acumen and relationship management skills, plus a deep understanding of the UK events marketplace. The position offers a competitive salary and numerous benefits, ensuring personal and professional development.

Benefits

Personal Development and Training opportunities

Life assurance scheme

Pension scheme

Holiday allowance

Healthcare Support App

Eye care

Wellbeing strategy

Volunteering days

Professional subscriptions

Recognition schemes

Qualifications

• Proven track record of exceeding revenue targets.
• Experience in budgeting, forecasting, and strategic planning.
• Evidence of managing and developing successful sales teams.

Responsibilities

• Achieve and exceed annual sales targets.
• Develop, motivate, and lead the sales team.
• Design and execute strategic sales and marketing plans.
• Build relationships with clients and internal teams.

Skills

Proven track record of exceeding revenue targets in event venue or hospitality sales leadership

Strong commercial acumen

Excellent stakeholder management

Deep understanding of the UK events and venue marketplace

Strong presentation, negotiation, and influencing skills

Job description

We are Company of Cooks, and we believe brilliant food and drink starts with brilliant people. For over 25 years, we've been part of some of the UK's most loved cultural destinations, from historic palaces and botanical gardens to buzzing galleries and performance spaces, running the cafés, restaurants, bars and events that bring these incredible places to life.

Our values - Craft, Creativity and Community - guide everything we do. They shape how we work together, how we support our partners, and how we make each guest feel welcome. If you care about food, people and doing things properly, you'll feel right at home here.

Wherever we are, we do more than serve. We bring places to life through food, service and creativity and we're looking for a Head of Livery Sales to join our team.

Location

Field based roles, primarily based at EC2Y 5JU with regular travel to sites and flexibility to work one day a week from home.

Salary

£50-£55,000 per annum basic plus performance based commission.

Working Pattern

Monday - Friday - 40 hours per week.

About the role

The Head of Livery Sales is responsible for driving commercial performance across Plaisterers' Hall and four other Livery Halls within the Company of Cooks portfolio. This role leads the strategic direction of venue sales, delivering exceptional client experiences while exceeding revenue, profitability, and brand growth targets. The position requires a commercially astute, inspirational leader who can motivate high-performing sales teams, strengthen partnerships, and position eve and the Livery Halls as leading destinations within the events and hospitality industry.

Key Responsibilities

• Revenue Growth: Achieve and exceed annual sales targets across room hire, food & beverage, and ancillary services.
• Team Leadership: Develop, motivate, and lead a results-driven sales team of 4 direct reports that consistently delivers high standards and exceeds KPIs.
• Strategic Planning: Design and execute the annual strategic sales and marketing plan in collaboration with key stakeholders.
• Stakeholder Management: Build and maintain strong relationships with clients, partners, and internal teams to maximise opportunities and brand value.
• Brand Development: Enhance the eve and Company of Cooks brand reputation through innovation, market insight, and exceptional customer experience.
• Profitability: Identify and implement strategies to improve revenue streams and cost efficiencies across all venues.

Our Ideal Candidate

Essential

• Proven track record of exceeding revenue targets in event venue or hospitality sales leadership.
• Strong commercial acumen with experience in budgeting, forecasting, and strategic planning.
• Evidence experience in managing and developing successful sales teams.
• Excellent stakeholder management and relationship-building skills across all levels.
• Deep understanding of the UK events and venue marketplace, particularly Livery Halls or heritage venues.
• Experience in developing and executing integrated sales and marketing strategies.
• Strong presentation, negotiation, and influencing skills.

Desirable

• Experience working within multi-site hospitality or contract catering environments.
• Knowledge of digital marketing, CRM systems, and data-led sales approaches.
• Established network within the London events industry.

Key Attributes

• Inspirational leadership style with the ability to drive performance and accountability.
• Entrepreneurial mindset with a strategic, results-oriented approach.
• Ability to think creatively to deliver results that stand out from the crowd.
• Collaborative, diplomatic communicator with strong interpersonal skills.
• Passionate about hospitality, customer experience, and brand excellence.

What's in it for you?

• Personal Development and Training opportunities
• Life assurance scheme
• Pension scheme
• Holiday allowance
• Access to Healthcare Support App which includes Annual health check, Digital GP, Mental Health Consultations, Nutritional Consultations, Second Medical Opinion
• Eye care
• A great wellbeing strategy - including access to our Employee Assistance Programme, salary finance
• Family friendly support
• Regular social events and communication with our leaders
• A holiday purchase scheme
• Volunteering days
• Professional subscriptions
• Recognition schemes and people awards
• Long service awards
• Access to some great high street discount vouchers