Head of Lifecycle Marketing

Referral Board; America; Remote; GBP 134,000 - 227,000; Full time

Job summary

A global HR solutions company is looking for a Head of Lifecycle Marketing to lead their marketing strategy and improve customer engagement. The ideal candidate will have a proven track record in lifecycle marketing, strong analytical skills, and experience in team management. The role allows for a flexible working environment and emphasizes innovation and a customer-first approach. Competitive salary and benefits included.

Benefits

Budget for local in-person social events

Flexible work schedule

Qualifications

• Proven track record in lifecycle, CRM, or retention marketing, especially in fast-paced environments.
• Strong analytical skills and ability to leverage data in strategy.
• Experience managing high-performing teams focused on accountability.

Responsibilities

• Own the lifecycle marketing strategy from onboarding to retention.
• Mentor a team of lifecycle marketers, fostering innovation.
• Design and optimize multi-channel lifecycle programs.

Skills

Lifecycle marketing expertise

Analytical skills

Team management

Customer segmentation

Fluent English

Job description

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote.

We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform.

If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work!

The Position

This is an exciting time to join Remote and make a personal difference in the global employment space as a Head of Lifecycle Marketing. The Marketing team is the engine that powers Remote's expansion. Through product marketing, performance marketing, events, communications, campaigns, and content, we tell the world about Remote to bring in revenue and establish Remote as the international leader in global HR and remote work.

You’ll design and own the strategies that drive engagement, retention, and long‑term customer value. This role is both strategic and hands‑on — building a high‑performing team while innovating across the customer journey to maximize impact.

What You Bring

• Proven track record in lifecycle, CRM, or retention marketing, with success at scale in a fast‑paced environment.
• Expertise in building and scaling customer lifecycle programs across multiple channels.
• Strong analytical skills with a track record of leveraging data to inform strategy and execution.
• Experience managing and scaling high‑performing teams with a focus on ownership and accountability.
• Deep understanding of customer segmentation, messaging, and personalization at scale.
• Entrepreneurial mindset with a balance of creative vision and operational rigor.
• Passion for innovation and elevating the digital customer experience.
• Writes and speaks fluent English.
• It’s not required to have experience working remotely, but considered a plus.

Key Responsibilities

• Own the end‑to‑end lifecycle marketing strategy, from onboarding to retention, upsell, and advocacy.
• Lead and mentor a team of lifecycle and CRM marketers, fostering a culture of innovation and accountability.
• Design and optimize multi‑channel lifecycle programs (email, in‑app, push, SMS, communities, etc.) that drive measurable impact.
• Partner with Product, Data, and Growth to deliver personalized, customer‑centric experiences.
• Develop segmentation and targeting strategies to increase engagement, reduce churn, and grow LTV.
• Establish KPIs and ensure continuous testing, measurement, and iteration of lifecycle initiatives.
• Champion automation, personalization, and data‑driven decision‑making across the lifecycle function.

Application process

• Interview with recruiter
• Interview with future manager
• Interview with team members (no managers present)

Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap‑labor practices and therefore we ensure to pay above in‑location rates. We hope to inspire other companies to support global talent‑hiring and bring local wealth to developing countries.

Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job‑related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.

The annual salary range for this full‑time position is

$179,300 - $302,600 USD

Our full benefits & perks are explained in our handbook. As a global company, each country works differently, but some benefits/perks are for all Remoters:

• Budget for local in‑person social events or co‑working spaces

How you’ll plan your day (and life)

We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async.

You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life‑work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs.

If that sounds like something you want, apply now!

How to apply

• Please fill out the form below and upload your CV with a PDF format.
• We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote.
• If you don’t have an up‑to‑date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead.

Remote is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability or other protected characteristics. We are committed to a diverse workforce and encourage applicants from all backgrounds.