Head of Individual Giving

NATIONAL TRUST; Swindon; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading charity organization in Swindon is seeking a Head of Individual Giving to lead fundraising initiatives and advocate for their core mission. You will drive income growth, manage relationships, and enhance supporter experiences while leading a passionate team. This role offers flexible working arrangements, including a hybrid approach. Candidates with experience in managing significant fundraising campaigns and building strong partnerships are encouraged to apply.

Benefits

Substantial pension scheme up to 10%

Free entry to National Trust places

Rental deposit loan scheme

Season ticket loan

EV car lease scheme

Gym and shopping discounts

Up to 32 days holiday

Flexible working

Employee assistance programme

Free parking at most Trust places

Qualifications

• Experience of delivering 6 figure+ individual giving campaigns across multiple channels.
• Demonstrated success in growing income through individual giving income streams.
• Experience building relationships with external agencies and internal partners.

Responsibilities

• Drive income growth and supporter engagement across individual giving programmes.
• Support the team in executing current plans and developing growth opportunities.
• Enhance supporter experiences and fundraising efforts.

Skills

Experience delivering 6 figure+ individual giving campaigns

Success in growing income through individual giving

Building strong relationships with agencies and partners

Managing 7-figure budgets

Knowledge of donor motivations

Knowledge of GDPR and fundraising compliance

Experience with CRM systems

Managing high-performing teams

Job description

Important notice

In line with our redeployment policy, we'll prioritise applications from employees who are under formal notice of redundancy.

We're looking for a Head of Individual Giving to join our ambitious Public Fundraising team.

You will be a leader who can advocate effectively for our core purpose, reminding people internally and externally that we're a charity. You'll appreciate the ambition and drive to deliver growth through our Individual Giving products, help create a new Community Fundraising programme and build on the success of our Mid-Level Giving programme.

You will work effectively with membership and marketing colleagues as well as the wider fundraising team to grow support and integrate the three core areas of the Individual Giving programme. Alongside this, you’ll bring a fresh perspective to our new strategy, to help create the right environment for growth and drive an ambitious and curious culture across the team.

You’ll be someone who can effectively lead and inspire a passionate team. You’ll love working collaboratively, sharing, networking across the organisation as well as externally and facing into challenges to get the right outcomes.

Please be aware that this role involves travel and overnight stays when required.

What it's like to work here

We've got dedicated and skilled people in all of our teams. In Fundraising we're ambitious, there is so much more we want to achieve to support our cause.

You’ll be leading a newly formed team, building on their success whilst highlighting opportunities to grow and develop the programmes to ensure we reach our exciting fundraising goals.

As this is a national role, there is flexibility on your contractual place of work. Our hybrid working policy means you can balance office and home working with site visits and meetings at other National Trust places. We’ll talk about this in more detail at interview, but you should expect to be at a National Trust site for 40-60% of your working week.

What you’ll be doing

This role presents an exceptional opportunity for a fundraising leader to drive income growth and supporter engagement across our individual giving programmes, including regular giving, in-memory, community fundraising and mid-level giving. You’ll be helping to shape the future of public fundraising at the Trust. You’ll play a key role in enhancing existing initiatives such as Plant a Tree, Patrons and Adopt a Plot while leveraging your expertise and collaborative spirit to foster innovation alongside colleagues in Membership, Marketing & Communications, and broaden the Trust’s reach to new demographics.

As the strategic lead for Individual Giving your focus will be on enhancing supporter experiences and fundraising efforts across the organisation, fostering strong internal partnerships. Your responsibilities will include supporting the team in executing current plans, as well as identifying and developing growth opportunities in Regular Giving, Mid-level Giving and a major fundraising campaign.

Who we're looking for

Applications from redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below:

• Experience of delivering 6 figure+ individual giving campaigns across multiple channels, including digital, direct mail and mid-level giving
• Demonstrated success in growing income through individual giving income streams through supporter retention and insight-led strategies
• Experience of building strong working relationships with external agencies and internal partners to deliver integrated campaigns and culture change
• Demonstratable experience of managing 7-figure income and expenditure budgets, including reforecasts, budget monitoring and securing a strong ROI
• Experience in developing and implementing lifetime value journeys integrated with wider charity coms including knowledge of donor motivations and segmentation

Additional criteria for all other applicants:

• Knowledge of GDPR, fundraising compliance and ethical standards
• Experience of using CRM and Data systems to support data-driven decision making
• Experience in managing and developing high performing teams, modelling a high performance culture with the ability to monitor and interpret data and performance to drive results and optimise campaigns

The package

The National Trust has the motto 'For everyone, for ever' at its heart. We're working hard to create an inclusive culture, where everyone feels they belong. It's important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we're for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• EV car lease scheme
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places