Head of Formats

StudioB; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading digital entertainment studio in London seeks a Head of Formats to create a new department focused on original digital-first shows. Ideal candidates should have deep expertise with YouTube and experience launching successful digital content. This role offers significant creative freedom and the opportunity to lead a talented team. Come be part of a fast-paced environment where creativity drives innovation.

Benefits

Impact - build a new department

Creative Culture - work with bold creatives

Fun, Fast-Paced Vibes

Big Brands, Big Projects

Room to Grow - fast progress opportunities

Qualifications

• Deep understanding of successful YouTube content.
• Experience in launching digital shows, especially on YouTube.
• Ability to build scalable formats into franchises.

Responsibilities

• Develop and lead the vision for original digital-first shows.
• Build and manage a high-performing team.
• Oversee end-to-end execution from ideation to distribution.
• Collaborate with production teams to bring ideas to life.

Skills

Deep expertise with YouTube

Successful digital show launches

Understanding platform algorithms

Creative and operational proficiency

Confident pitching to clients

Inspiring leadership skills

AI friendly with moderate experience

Job description

Studio B are looking for a visionary Head of Formats to join our team full-time in London!

Studio B is an award-winning digital-first studio, creating branded entertainment for some of the world’s most iconic brands - including Disney, Lego, Netflix, Google, and many more. Founded by a creator, we have an instinctive understanding of digital platforms and what makes content truly resonate. Our social-first approach has propelled Studio B to extraordinary heights, generating over 15 billion views and cultivating an audience of more than 25 million followers across the globe.

What sets Studio B apart is our unmatched blend of creativity and cutting-edge technology. With significant investments in world-class infrastructure, including a leading VFX team and dedicated AI task force, we continually unlock advanced production capabilities. This powerful combination allows us not just to adapt to the evolving digital landscape - but to shape it. If you’re passionate about pushing creative boundaries and excited about impacting digital storytelling globally, Studio B offers an unrivalled opportunity to innovate and grow. Join us in building the future of entertainment and creating content loved by billions.

The Role:

We’re looking for a visionary Head of Formats to join our team and build a brand-new department focused on original digital-first shows. Reporting into the CEO and Founder, you’ll be responsible for developing a slate of IP - from simple, high-engagement formats to premium, large-scale productions, with the ambition of creating breakout digital franchises. You’ll lead a team to develop, produce and distribute this content, with access to Studio B’s world-class internal creative and production resources.

This is an exciting opportunity to lead your own creative division. team to build ideas, and have the full support of our production team.

Key Responsibilities:

• Develop and lead the vision for a slate of original, digital-first shows and formats.
• Build and manage a high-performing team spanning development, social and strategy.
• Oversee end-to-end execution - from ideation and pilot testing through to full production and distribution.
• Work alongside our in-house production team to bring ideas to life at speed and scale.
• Craft commercial viability for each format, ensuring brand fundability and audience growth.
• Proactively identify and reach out to potential partners, commissioners, networks and platforms to secure development opportunities, funding and distribution.
• Pitch shows to brands, broadcasters, platforms and investors to secure funding and partnerships.
• Collaborate with marketing and social teams to optimise content for platform performance and community engagement.
• Track performance and evolve the slate based on data, audience response, and commercial outcomes.

What Success Looks Like:

• Launch a slate of new shows, with a handful gaining significant viewership and/or commercial traction.
• Demonstrate a net positive return on investment for the formats department.
• Build a team that functions independently and delivers at a high standard of creative and operational excellence.
• Establish Studio B as a leader in digital-first entertainment formats.

Skills and Experience:

• Deep expertise with YouTube, understanding what makes content succeed creatively, culturally, and algorithmically.
• Have built or been part of a team that launched successful digital shows - especially on YouTube.
• Understand platform algorithms, viewer behaviour, and what makes content viral.
• Think in IP, not just content - you know how to build formats that can scale into franchises.
• Equally proficient creatively and operationally: an ideas machine who also knows how to execute.
• Confident pitching to clients, brands, and partners to secure and close branded partnerships.
• An inspiring leader who knows how to build, manage and motivate teams to deliver great work at pace.
• AI friendly with at least moderate experience using a range of tools.

Bonus Points (Non - Essential Experience):

• Experience in branded entertainment or working with brands to fund IP.
• A network of agency or platform contacts.
• Familiarity with talent, creators, or influencer-driven formats.

Perks:

• Impact - a chance to build and lead a new department from the ground up.
• Creative Culture – work with some of the boldest creatives in the game.
• Fun, Fast-Paced Vibes – we work hard, play harder, and love what we do.
• Big Brands, Big Projects – your work will be seen by millions.
• Room to Grow – ambitious and results driven individuals have the opportunity to progress quickly here.

If you're obsessed with creativity, thrive on winning, and want to be part of a team that’s genuinely changing the game — we’d love to talk…

Apply Now. Let’s build something phenomenal!