Head of External Communications, Marketing & Customer Engagement

Twenty Twenty Consulting Ltd; Wakefield; On-site; GBP 45,000 - 60,000; Full time

Job summary

A consulting firm in Wakefield is seeking a Head of External Communications, Marketing & Customer Engagement to lead and innovate their marketing and CRM teams. The role involves developing digital strategies, managing brand communications, and ensuring top-notch customer engagement, as well as overseeing the implementation of campaigns and events. Candidates should possess strong leadership skills and a background in digital marketing, PR, and social media management. Extensive company benefits are included.

Benefits

Flexible working

Good holiday package

Pension scheme

Employee discounts

Qualifications

• Experience managing marketing and CRM teams.
• Outgoing personality with great inter-personal skills.
• Proven abilities in digital marketing and social media.

Responsibilities

• Manage a team of staff, focusing on innovation and inspiration.
• Lead and develop CRM performance for effective database management.
• Shape marketing and digital/social media strategies.

Skills

Digital Marketing

Social Media

Content Writing

PR

Events Management

IT Skills

Leadership

Job description

Head of External Communications, Marketing & Customer Engagement

Head of External Communications, Digital Marketing & Customer Engagement

Location: Wakefield /Huddersfield

Salary £45,000-£60,000 (depending on experience)

Excellent company benefits including flexible working, good holiday package, pension scheme & employee discounts.

The Role

This is a newly created position to help move my clientspremium brand business to the next level. They areseeking to develop and maximise the performance of the existing Marketing and CRM teamswhilst developing theircustomer activity and enhancing theirPR, Digital and Social Media reach.

Key Attributes

They are looking for a confident person, outgoing personality with great inter-personal skills. You will be a self-starter, driven who wants to develop your own career and improve the performance of those working within the team. You will be innovative, up to date with all the marketing and social media channels, working efficiently to get the best from the budget and skills available to you.

You will have great IT Skills, Digital Marketing, Social Media, Content Writing, PR and ideally Events Management Experience.

The Role

• Managing a team of staff, primarily located in Wakefield and Huddersfield.
• Lead, develop, manage the Marketing Team to be innovative and inspirational
• Lead develop and drive the performance of the CRM team to ensure first class database management, excellent customer response and business development and retention
• Working with Senior Management, you will develop and shape both the marketing and digital/social media strategy in line with both brand and company objectives, through to implementation and delivery.
• Responsible for competitor analysis, industry trends, consumer insights and segmentation. To allow the formulation of new brand strategies, improvement of existing brand strategies and the capitalisation of the brand for emergent opportunities
• Ensure effective, branded marketing communications, including company website
• Work with other department heads to build a strong and robust business
• Delegate responsibility for tasks/projects to staff to achieve agreed marketing and social media objectives, whilst also being ‘hands-on’
• Overseeing events in all forms
• Devising, approving and overseeing the implementation of campaigns
• Review the follow-up and measurement of enquiry/lead generation
• Manage all the advertising and PR in line with Marketing Strategy
• Be the lead role to ensure effective use of the CRM system across the business and ensure maximum performance for the CRM team members
• Accountable for the application of the brands, both Company and third-party Premium Brands
• Ensure effective recruitment campaigns in order to guarantee skilled and efficient employees – employer brand