Head of Event Marketing

LIPTON MEDIA; City Of London; On-site; GBP 60,000 - 68,000; Full time

Job summary

A leading media recruitment agency is seeking a Head of Event Marketing to develop and implement strategic marketing campaigns for B2B events. The ideal candidate will have strong experience in event marketing, analytical skills, and team management capabilities. Responsibilities include overseeing digital marketing strategies, driving lead generation, and managing stakeholder relationships. This is a hybrid role based in London offering a salary of £60,000 - £68,000 plus bonus.

Qualifications

• Strong experience in Event Marketing, preferably with conferences.
• Experience leading marketing strategies and managing teams.
• Strong analytical skills to evaluate performance data for optimization.

Responsibilities

• Plan and deliver innovative cross-channel marketing campaigns.
• Oversee execution of all event marketing campaigns.
• Monitor and evaluate digital campaign performance and report insights.

Skills

Event Marketing

Team Management

Analytical Skills

Marketing Technology Proficiency

CRM Familiarity

Tools

HubSpot

SEO Tools

Email Marketing Platforms

Job description

Overview

Head of Event Marketing

£60,000 - £68,000 + Bonus

Hybrid (2 Days in the office)

London

Leading Membership Association seeks a talented Head of Event Marketing to develop and execute strategic, data-driven marketing campaigns for a portfolio of live B2B events.

Reporting to the Marketing Director, the Head of Event Marketing is a senior role focusing on brand awareness, lead generation, delegate revenue generation, and customer engagement. This role will have two direct reports; therefore some management experience would be highly preferable.

Key responsibilities include detailed plans for driving growth in both delegate and sponsorship revenues, developing and implementing cross-channel campaign planning and delivery, managing digital platforms such as websites and social media, creating compelling content, analysing performance data to drive ROI, and fostering relationships with partners and internal teams.

Core responsibilities:

• Plan and deliver innovative, cross-channel marketing campaigns aligned with business and event objectives, ensuring a consistent brand experience and high quality output across all platforms.
• Oversee the end-to-end execution of all event marketing campaigns—email, social, digital, and website—across multiple concurrent events.
• Ensure campaign timelines, workflows, and approvals are executed to deadline, with consistent communication to all stakeholders.
• Oversee the creation and execution of digital marketing strategies, including SEO, email, social media, and content marketing to drive traffic, engagement, and registrations.

• Monitor and evaluate digital campaign performance, generating data-driven reports with actionable insights to optimise results and improve ROI.
• Build and maintain strong relationships with internal stakeholders, as well as external media, associations, and agencies to secure promotions and drive collaborative efforts.
• Oversee the promotional budget to ensure effective allocation of resources and maximize return on investment.
• Ensure consistent messaging and brand presentation across all marketing materials and communications.
• Own the use and optimisation of HubSpot for campaign automation, segmentation, lead tracking, and reporting.

Profile of Candidate Required:

• Strong experience – Event Marketing (Primarily conferences)
• Experience leading marketing strategies and managing teams.
• Strong analytical skills to evaluate performance data and make informed recommendations for optimisation.
• Proficiency in marketing technology, email automation, and marketing operations.
• Familiarity with CRM platforms (i.e. HubSpot) CMS, other event tech including apps, and relevant AI tools.
• Demonstrable experience of growing delegate revenue at a campaign and brand or business level.
• Experience of working closely with sponsorship team to drive spex marketing and increase sponsorship revenue.
• Proven ability to work effectively with cross-functional teams, including sales and content departments.
• Capacity to translate business objectives into effective marketing strategies and operational processes.

LiptonMedia is a specialist media recruitment agency based in London. We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence.

Our clients range from small start-up companies to FTSE 100 and 250 businesses.

We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.