Head of Ecommerce & Performance Marketing

Artisan People; City Of London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading luxury beauty firm in London seeks a Head of Ecommerce & Performance Marketing. This pivotal role involves shaping a multi-channel digital strategy to boost revenue and enhance customer experiences. Candidates should have strong ecommerce leadership experience, a passion for analytics, and exceptional team management skills. Join a dynamic environment where creativity meets innovation.

Qualifications

• Proven track record in ecommerce and performance marketing.
• Ability to lead and inspire teams effectively.
• Hands-on experience with web development projects.

Responsibilities

• Lead website performance improvements.
• Develop strategies to increase traffic and conversion.
• Oversee the digital content and promotional calendar.

Skills

Ecommerce leadership

Digital marketing channels

Analytical skills

Project management

Team leadership

Job description

An exciting leadership role within the dynamic world of luxury beauty and skincare, where innovation, strategy, and creativity come together to drive digital success.

The Role

As Head of Ecommerce & Performance Marketing, you’ll take charge of shaping and executing a powerful, multi-channel digital strategy designed to grow revenue, maximise profitability, and elevate the customer UX. This is a hands-on, strategic leadership position where you’ll play a pivotal role in defining the future of the brand’s ecommerce and digital marketing.Your key responsibilities will include:

• Leading website performance improvements to boost trading results and user experience.
• Developing strategies to increase traffic, conversion, average order value, and customer lifetime value.
• Owning the paid digital marketing mix, with a strong focus on PPC and Meta optimisation.
• Building and delivering accurate revenue forecasts and managing budgets.
• Creating and overseeing the digital content and promotional calendar.
• Managing CRM strategy, segmentation, and digital customer journeys.
• Developing a robust affiliate programme and expanding key partnerships.
• Directing ecommerce website development, functionality, and integrations.
• Maintaining GDPR, PCI compliance, and security standards across platforms.
• Reporting on performance metrics, ensuring all marketing activity meets ROAS targets.
• Managing third-party agencies and fostering effective cross-team collaboration.
• Leading, inspiring, and developing the ecommerce team.

How You’ll Dazzle Us

We’re looking for someone with a proven track record in ecommerce and performance marketing, who thrives in a fast-paced, ever-evolving digital landscape. You’ll be a confident strategist with commercial acumen, a passion for analytics, and an appreciation for premium beauty brands.You’ll bring:

• Solid experience in ecommerce leadership roles
• A deep understanding of digital marketing channels and ROI optimisation
• Strong analytical skills and a data-driven mindset
• An eye for detail and a flair for delivering exceptional customer experiences
• Hands-on experience with web development projects and third-party agency management
• The ability to lead, motivate, and inspire teams with a collaborative approach

What’s Next

Apply via the form below.