Head of Direct, FlexiPay & Credit Card

Funding Circle UK; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Flexible benefit allowance

Private medical & dental

Share schemes

Annual learning allowance

Cycle-to-work

Job summary

Funding Circle UK is hiring in London (Hybrid), with 3 days in the office and a competitive salary plus benefits. You will lead the commercial expansion of the credit cards direct marketing programme, defining strategy, channels, and targets to scale acquisition.

You’ll own performance metrics, forecast ROI, and drive data-driven improvements while maintaining compliance and vendor relationships. A strong analytics and marketing background is essential.

Qualifications

• Proven experience developing prospect direct marketing strategies to drive growth.
• Familiarity with credit card acquisition or similar financial services products.
• Ability to define unit economics and commercial frameworks.
• Experience sourcing third party data and testing modelling approaches.
• Track record aligning data, marketing and finance stakeholders.

Responsibilities

• Lead the end-to-end strategy for the credit cards direct marketing programme.
• Own performance reporting, ROI, forecasting and in-flight optimisation.
• Identify new data sources and modelling approaches to improve targeting and uplift.
• Manage end-to-end execution and vendor relationships in compliance with policies.

Skills

Direct marketing strategy

Credit card acquisition

Unit economics

Data modeling

Stakeholder management

Generative AI usage

Job description

We’re on a mission to back the UK’s small businesses like no one else

Small businesses are the backbone of the economy, and we’re here to help them win. We’ve built a platform that uses clever data to get them the funding they need in minutes, not weeks.

At Funding Circle, we have the restless energy of a fintech start-up with the stability of a public company. It’s a unique mix that gives Circlers the autonomy to take ownership and the scale to make an impact that truly counts.

We’re a high-performing team that chooses to lift each other up. We challenge, we champion, and we have each other’s backs - because we know that when we stand together, we move faster and build better.

The impact is real:

Last year alone, the businesses on our platform generated £7.2bn for the UK economy.

[Read our Impact Report] | [See our Trustpilot]

The role

London (Hybrid) | 3 days in the office | Competitive Salary + Benefits

You’ll make a real difference for our customers and your team from day one. We believe the fastest way to grow is by doing, so we give you the ownership to run with things and see real-time results.

• Strategic growth: Lead the commercial expansion of the credit cards direct marketing programme by defining the end to end strategy, commercial frameworks, and channel targets to scale acquisition
• Performance and ROI: Own commercial outcomes with a focus on increasing volumes and reducing customer acquisition cost through robust performance reporting, forecasting, and in-flight optimisation
• Data and modelling innovation: Identify new data sources and modelling approaches to enhance targeting, while designing structured tests to validate uplift and partner with analytics to implement improvements
• Operational delivery: Manage the end to end operational execution and vendor relationships, ensuring all activity meets compliance, data protection, and risk standards in line with internal policies

What we’re looking for

• Proven experience developing and documenting prospect direct marketing strategies to drive commercial growth.
• Familiarity with credit card acquisition or similar financial services products.
• Ability to define unit economics and commercial frameworks, ensuring the channel aligns with broader finance and product ambitions.
• Experience in sourcing third party data and implementing new modelling approaches to improve programme performance and ROI.
• A track record of acting as a single point of accountability while aligning senior stakeholders across data, marketing, and finance functions.
• Able to proactively identify ways to use Generative AI to streamline your daily tasks and improve your personal productivity.
• Confident using approved AI tools safely and effectively to enhance your output and find a better way of working.

We’re building a place where everyone truly feels they belong. Even if your past experience doesn't align perfectly with every requirement, we'd still love to hear from you.

Why join us?

We back you to build an incredible career and by joining us, you'll be part of one of The Sunday Times Best Companies to Work For 2026! As a flexible-first employer, we use a "best of both" approach. We’ll see you in our London office to collaborate – with barista coffee and subsidised Just Eat lunches on us!

Our Circler Proposition Focuses On Five Areas

• Flexibility: We provide a benefit allowance you can tailor to your own life and family.
• Health: This includes private medical and dental, health assessments, and access to a digital GP.
• Wealth: We offer life assurance, share schemes, and financial coaching.
• Development: You get a dedicated annual learning allowance to help you level up.
• Lifestyle: We have electric car and cycle-to-work schemes, plus season ticket loans.

We also have award-winning parental leave policies. We're here to support you through the big life moments, from fertility treatments to new additions to the family.