Head of Digital Trading

Zachary Daniels; Liverpool; Hybrid; GBP 59,000 - 70,000; Full time

Job summary

A leading multi-channel retailer in Liverpool is seeking a Head of Digital Trading to lead the commercial strategy across ecommerce and marketplace channels. This role involves executing the digital trading plan, managing KPIs, and collaborating with various teams to drive sales and improve customer experiences. The ideal candidate should have senior-level digital trading experience and proficiency in analytics tools.

Qualifications

• Senior-level experience in digital trading or ecommerce with clear commercial ownership.
• Strong understanding of ecommerce platforms and trading systems.
• Proven ability to influence P&L and deliver sustained commercial improvement.

Responsibilities

• Set and execute the digital trading plan to achieve revenue and conversion targets.
• Manage budgets and KPIs, aligning with business goals.
• Provide reporting and actionable insights to teams.

Skills

Digital trading experience

Leadership skills

Analytics tools proficiency

Stakeholder management

Ecommerce platform knowledge

Tools

GA4

Business Intelligence tools

Commercetools

Job description

Head of Digital Trading Multi‑channel Retailer Salary up to GBP70k + GBP6k Car Allowance North West/Hybrid

The Head of Digital Trading will lead the commercial strategy across ecommerce and marketplace channels, ensuring products, pricing, and promotions are optimised to drive sales, conversion and profitability. Working closely with Digital Marketing, Product, Commercial and Operations, the Head of Digital Trading will shape best‑in‑class onsite experiences and deliver strong, insight‑led trading performance.

This role requires a collaborative, data‑driven leader who can balance strategic thinking with hands‑on delivery, ensuring the trading team operates with pace, accuracy and commercial focus. The Head of Digital Trading will embody core values such as ambition, integrity and expertise while driving continuous improvements across all digital touch points.

Key Responsibilities

• Set and execute the digital trading plan to achieve revenue, margin and conversion targets across ecommerce and marketplace channels.
• Manage weekly budgets, KPIs and forecasts, ensuring alignment with wider business goals.
• Review daily trading performance, using insight to optimise product visibility, pricing and promotional impact.
• Provide clear reporting and actionable insights to digital and commercial teams.
• Oversee onsite trading execution, ensuring categories, campaigns and seasonal moments are commercially maximised.
• Lead marketplace trading, improving listings, availability, competitiveness and promotional performance.
• Align with Digital Marketing to ensure traffic, search demand and campaign priorities support trading goals.
• Champion enhancements to the customer journey that support conversion and basket growth.
• Work with Commercial, CRM, Marketing and Retail teams on cohesive multi‑channel promotions.
• Partner with Operations and Logistics to improve availability and fulfilment performance.
• Collaborate with the Head of Digital Product to prioritise functionality and trading‑related improvements.
• Maintain strong relationships with Finance, Customer Services and IT for accuracy, customer satisfaction and smooth delivery of trading plans.
• Lead and mentor the trading team, creating a high‑performance, insight‑led culture.
• Ensure clear planning and accountability across onsite and marketplace trading.
• Encourage continuous learning, innovation and proactive identification of new trading opportunities.

What We Are Looking For

• Senior‑level experience in digital trading or ecommerce with clear commercial ownership.
• Strong understanding of ecommerce platforms, analytics tools and trading systems (e.g., GA4, BI, commercetools).
• Confident interpreting digital KPIs across traffic, conversion, AOV and margin.
• Proven ability to influence P&L and deliver sustained commercial improvement.
• Excellent leadership, communication and stakeholder management skills.
• Highly organised, able to manage multiple priorities and trading cycles.
• Marketplace or international trading experience is an advantage.

Apply today to be considered for the position of Head of Digital Trading

BH34971