Head of Digital Performance

BBC; City Of London; On-site; GBP 62,000 - 74,000; Full time

Job summary

A leading global media company is seeking a Head of Performance to lead its digital marketing strategy. This role requires proven skills in performance marketing and a strong understanding of paid media channels. The successful candidate will drive measurable growth, manage a high-performing team, and work within a dynamic environment focused on audience engagement through various digital touchpoints. Experience in e-commerce and martech is essential.

Benefits

Performance bonus of 15%

Work with a globally recognized brand

Qualifications

• Proven experience leading performance marketing in a fast-paced digital environment.
• Deep hands-on expertise across paid channels including Meta and Google Ads.
• Experience in managing a martech stack for analytics and automation.

Responsibilities

• Develop and execute paid media strategy for eCommerce offerings.
• Manage high-performing in-house performance team.
• Optimize customer journey through testing and measurement strategies.

Skills

Performance marketing leadership

Expertise in paid channels

Experience with Conversion APIs

Commercial mindset

Strong communication skills

Tools

Google Tag Manager

Attribution tools

CRM systems

Job description

Job Details

JOB BAND : E

CONTRACT TYPE : Full-time Perm

DEPARTMENT : BBC Studios- Digital

LOCATION : London

PROPOSED SALARY RANGE : 73800 London Weighting (5441) depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Bonus : 15%

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the worlds most sought-after TV audio and digital content.

Our ambition is to be the home of the most powerful entertaining and inspiring stories for people all around the world

WHY JOIN THE TEAM

BBC Studios Digital Brands is a creative and commercial powerhouse home to globally loved titles like Bluey BBC Earth Top Gear and Doctor Who. With over 90 social channels and millions of hours of audience engagement we are entering a new era of unskippable content and audience‑first storytelling.

As Head of Performance you’ll lead and scale our in‑house paid media and optimisation function across the full digital ecosystem including social, search, display and programmatic. This is a senior leadership role where you’ll own the performance strategy end‑to‑end driving measurable growth in customer acquisition, e‑commerce revenue and subscriber engagement.

You’ll manage a high‑performing team and take a holistic view of optimisation spanning paid media, content, website experience, CRM and conversion. You’ll also lead the development of our martech stack ensuring we have the right tools, integrations and tracking in place to maximise performance. Experience with Conversion API, Google Tag Manager, CDPs, attribution platforms and optimisation frameworks is essential.

This is a rare opportunity to combine strategic leadership, creative thinking and technical expertise all within a globally trusted brand that’s redefining digital engagement.

Your Key Responsibilities and Impact

• Develop and execute a high‑performing multi‑channel paid media strategy (across search, social, programmatic, etc.) for our eCommerce offering (BBC Shop)
• Deliver measurable growth across key metrics (e.g. CAC, LTV, AOV, ROI, conversion rate)
• Build and manage an in‑house performance team with a strong test‑and‑learn culture.
• Line management of a SEO Manager and CRO & Growth Marketing Manager
• Oversee the setup, integration and evolution of our marketing tech stack including tracking, measurement APIs and automation
• Partner with content, CRM, eCommerce and data teams to drive full‑funnel optimisation
• Own media budget and measurement frameworks ensuring everything ladders up to commercial outcomes
• Measurement and testing: evaluate the measurement and testing strategies in collaboration with the insights and data team to optimise the customer journey with a keen focus on tracking and measuring key KPIs
• Define and implement attribution models and dashboarding for transparent performance insight

Your Skills and Experience

Essential Criteria

• Proven experience leading performance marketing in a fast‑paced digital‑first or e‑commerce business
• Deep hands‑on expertise across paid channels (Meta, Google Ads, YouTube, Programmatic, etc.)
• Strong working knowledge of Conversion APIs, pixel/tag implementation, GTM and attribution tools
• Experience building or managing a martech stack (CRM, analytics, automation, reporting)
• Commercial mindset with the ability to connect marketing execution to business impact
• Collaborative energetic leader who thrives in cross‑functional environments

What Does It Take

Key Criteria

• Ability to apply industry knowledge, market awareness, audience research and analytical insights to develop a robust audience growth strategy
• Great communication skills with evidence that this person is able to build relationships with stakeholders to bring them on the journey to deliver on time and on budget
• Experience building the customer journey across multiple digital touchpoints be it social, newsletters, podcasts, branded websites
• Experience in hands‑on paid marketing, CRM strategies and automated customer journeys
• Ideally have experience developing and implementing e‑commerce offerings that act to convert digital audiences to paying customers

Next Steps

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.