Head of Digital Marketing & Growth

The Portfolio Group; Greater London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Growth Marketing Leader to spearhead their digital marketing and lead generation strategies. This pivotal role involves crafting innovative growth strategies, optimizing performance marketing, and leading a talented team. With a focus on maximizing ROI and expanding market reach, you will play a crucial role in driving the company's growth trajectory. If you thrive in fast-paced environments and have a passion for digital success, this opportunity offers a competitive salary, lucrative bonus scheme, and excellent benefits, making it an exciting next step in your career.

Benefits

Car Allowance

Lucrative Bonus Scheme

Excellent Benefits Package

Qualifications

• Proven track record in driving growth through innovative marketing strategies.
• Experience in managing multi-channel campaigns and optimizing lead generation.

Responsibilities

• Design and execute growth strategies to expand market reach and revenue streams.
• Lead and mentor a high-performing marketing team across various channels.

Skills

Growth Marketing

Performance Marketing

Digital Strategy

Lead Generation

Team Development

Commercial Awareness

Education

Bachelor's Degree in Marketing or Business

Master's Degree (desirable)

Tools

Salesforce

Marketo

PPC Platforms

SEO Tools

Email Marketing Tools

Job description

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Direct message the job poster from The Portfolio Group

Chief Operations Officer at The Portfolio Group | Executive Recruitment & Search Assignments.

Are you a dynamic, commercially driven Growth Marketing Leader with a passion for driving revenue and scaling digital success?

This is a once-in-a-career opportunity to lead & shape our clients integrated digital marketing and lead generation strategy, identifying new revenue opportunities and implementing high-impact growth strategies.

If you thrive in a high-growth, fast-paced environment, with the expertise to execute performance marketing strategies alongside commercial awareness and team development, we want to hear from you!

Our client is a leading B2B professional services consultancy, delivering cutting-edge online resources and digital solutions to a high-profile client base. Part of a highly successful international group this fast paced and high-performance organisation are entering an exciting phase of growth through innovation and investment.

You will be responsible for delivering the overall digital and lead generation strategy to drive the business forward to achieve its growth targets, alongside the following scope or responsibilities.

• Design and execute innovative growth strategies to expand market reach, lead generation and identify new revenue streams.
• Combine technical performance marketing expertise with commercial acumen, ensuring campaigns deliver maximum ROI.
• Develop, oversee and lead integrated marketing campaigns across PPC, SEO, social media, email marketing, and automation platforms.
• Lead, mentor, and develop a high-performing team across paid search & organic, social media, Marketo, Salesforce, video content, and graphic design.
• Continuously test, analyse, and optimise website conversion rates, paid media strategies, and organic search results.
• Establish key strategic partnerships and reseller/intermediary distribution networks to drive lead acquisition and brand growth.

Successful applicants will be able to demonstrate a highly commercial approach to maximising ROI through highly effective multi- channel campaign management, growth initiatives optimising funnel activity through effective lead generation, customer acquisition and innovation. Experience gained with recurring revenue, subscription or SaaS based organisations is highly desirable.

A highly competitive package of attractive Base salary + lucrative bonus scheme + car allowance + excellent benefits is on offer for the successful candidate

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development, Sales, and Marketing

• Industries

  Information Services and Business Consulting and Services

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