Head of Digital Marketing

Navari Talent; United Kingdom; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading membership organization in the United Kingdom is seeking a Head of Digital Marketing. This pivotal role focuses on developing a transformative digital marketing strategy, leveraging new technologies, and enhancing user experiences. The ideal candidate will have extensive experience in digital marketing leadership, a deep understanding of analytics, and strong stakeholder management skills. This is a chance to lead change and innovation in a dynamic environment.

Qualifications

• Proven experience in senior digital marketing leadership roles.
• Expertise across all digital channels including SEO, PPC, and social.
• Strong understanding of AI's role in digital marketing.

Responsibilities

• Develop and own a comprehensive digital marketing strategy.
• Identify opportunities to leverage emerging technologies.
• Oversee website and app optimization for user experience.

Skills

Digital marketing strategy

SEO

PPC

Data analysis

Stakeholder management

CRM management

Tools

GA4

SEMRush

Job description

About the Company

Our client are a leading, profitable membership organisation dedicated to delivering exceptional experiences and value to their members. With a strong heritage and a forward-thinking approach, they are committed to embracing innovation and staying ahead in a rapidly evolving digital landscape.

Role Overview

The Head of Digital Marketing is a brand-new, high-impact role created to give digital marketing its own strategic leadership. This is an exciting opportunity for an experienced digital marketing leader to shape and execute a transformative digital marketing strategy that will define the future of this organisation. You ll have the autonomy to review, innovate, and deliver measurable results across all digital channels from web and CRM to social and emerging platforms.

This is not about maintaining the status quo; it s about leading change, driving innovation, and creating a best-in-class digital marketing experience for their members. This is an ideal role if you are passionate about digital marketing transformation and want to make a tangible impact.

Key Responsibilities

• Strategic Leadership: Develop and own a comprehensive digital marketing strategy that drives growth, engagement, and retention.
• Digital Innovation: Identify opportunities to transform our digital ecosystem, leveraging emerging technologies and trends.
• Platform & UX Excellence: Oversee the optimisation of websites, apps, and digital touchpoints to deliver a seamless user experience.
• Data-Driven Decision Making: Champion a data-first culture, using insights to inform strategy and improve performance.
• Performance & ROI: Monitor KPIs and deliver measurable improvements in engagement, conversion, and channel optimisation.
• Team Leadership: Lead and develop a talented digital team, fostering a culture of innovation and high performance.
• Budget & Agency Management: Manage digital budgets and key agency relationships to ensure maximum value and impact.

Requirements

• Proven experience in a senior digital marketing leadership role with a track record of delivering successful digital strategies.
• Expertise across the full digital marketing mix including SEO, PPC, CRO, content, social, and CRM.
• Strong understanding of AI in digital marketing and its potential to enhance performance.
• Experience managing complex digital ecosystems, budgets, and third-party agencies.
• Highly data-literate, with deep knowledge of analytics tools (GA4, SEMRush, etc.).
• Exceptional stakeholder management and communication skills.
• Ideally, experience in travel, tourism, or B2C sectors.