Head of Digital Marketing

PricewaterhouseCoopers; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

A leading professional services firm in the UK is seeking a Head of Digital Marketing to lead a team in driving brand strategies across digital channels. The role involves developing and executing comprehensive marketing strategies, managing agency partnerships, and cultivating a high-performing team dedicated to innovation. Candidates should have a strong background in digital marketing, demonstrated success in brand campaigns, and an ability to influence at all levels. This position offers remote flexibility and competitive benefits.

Benefits

Private medical cover

Flexible working arrangements

Six volunteering days a year

Qualifications

• Demonstrated success in orchestrating brand campaigns and advertising strategies.
• Strong grasp of content best practices including SEO and social media.
• Ability to design and implement integrated campaign strategies.

Responsibilities

• Develop and implement digital channel strategies to elevate the brand presence.
• Cultivate a high‑performing marketing team.
• Drive major digital initiatives and manage agency contracts.

Skills

Digital Marketing

Performance Marketing

B2B Sales

Team Management

Content Marketing

Campaign Performance Analysis

Brand Management

Public Speaking

Job description

Job Description & Summary

Line of Service

Internal Firm Services

Industry / Sector

Not Applicable

Specialism

IFS - Internal Firm Services - Other

Management Level

Senior Manager

About the role

Join PwC as the Head of Digital Marketing and lead a dynamic team of strategists and specialists to drive brand across digital channels and campaigns. Shape cutting‑edge marketing strategies integrating paid, owned and earned media to elevate PwC’s UK presence. Collaborate with cross‑functional teams to design and execute innovative campaigns that align with the brand’s strategic goals. Foster a culture of excellence and continuous learning ensuring your team stays at the forefront of digital marketing trends. With the flexibility to work from anywhere in the UK and opportunities for national travel this role offers a chance to make a significant impact.

What your days will look like

Lead Strategy and Execution: Develop and implement comprehensive digital channel and campaign strategies to elevate PwC’s brand presence.

Team Development: Cultivate a high‑performing marketing team dedicated to innovation and excellence.

Project Management: Ensure timely, budget‑conscious and high‑standard delivery of all digital marketing projects with regular reporting.

Initiatives and Partnerships: Drive major digital initiatives, manage agency contracts and oversee budget negotiations for impactful collaborations.

Optimization and Targeting: Execute audience targeting strategies to maximize campaign effectiveness across channels aligning with best practices.

Collaborative Innovation: Work closely with global colleagues and cross‑functional teams to enhance brand alignment and share insights.

This role is for you if

You have demonstrated success in orchestrating brand campaigns and advertising strategies that drive engagement and brand impact.

You are skilled in leveraging paid media, email, social media, influencer marketing, web, and SEO to optimise digital presence.

You have a strong grasp of content best practices from thought leadership pieces to dynamic social media content.

You have the ability to design and implement integrated campaign strategies with ABM experience as a valuable asset.

You are proficient in managing media partnerships and selecting / managing agencies for optimal results.

You are audience‑centric with an ability to dissect data and generate compelling insights.

You are an inspirational team leader with a planning mindset and adept at driving insight‑driven initiatives.

You are an expert storyteller with the ability to influence at all levels.

What youll receive from us

No matter where you may be in your career or personal life our benefits are designed to add value and support recognising and rewarding you fairly for your contributions.

We offer a range of benefits including empowered flexibility and a working week split between office, home, and client site; private medical cover and 24 / 7 access to a qualified virtual GP; six volunteering days a year and much more.

Education (if blank degree and / or field of study not specified)

Degrees / Field of Study required :

Degrees / Field of Study preferred :

Certifications (if blank certifications not specified)

Required Skills

Optional Skills

• Accepting Feedback
• Accepting Feedback
• Active Listening
• Analytical Thinking
• Brand Management
• Brand Marketing
• Business Development
• Campaign Performance Analysis
• Channel Marketing
• Coaching and Feedback
• Communication
• Consumer Behavior
• Content Marketing
• Content Strategy
• Creativity
• CRM Software
• Customer Insight
• Developing Communication Strategies
• Digital Marketing
• Embracing Change
• Emotional Regulation
• Empathy
• Entertainment Management
• Inclusion
• Influence

Desired Languages

(If blank desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship

No

Government Clearance Required

No

Required Experience

Director

Key Skills

• Digital Marketing
• Performance Marketing
• B2B Sales
• Marketing
• SAAS
• Growing Experience
• Customer Acquisition
• Multichannel Marketing
• Affiliate Marketing
• Team Management
• Public Speaking
• Lead Generation

Employment Type : Full-Time

Experience : years

Vacancy : 1