Head Of Digital Marketing

Michael Page; Bierton; On-site; GBP 70,000; Full time

Job summary

A fast-growing UK scale-up is seeking a Head of Digital Marketing to spearhead digital strategy and execution across multiple DTC brands. The role involves leading a talented digital team to drive growth via innovative multi-channel strategies. Candidates should possess a proven track record in digital and eCommerce growth, with strong creative and leadership skills. A competitive salary of £70,000, alongside 25 days of annual leave and a pension contribution, is offered in a collaborative work environment.

Benefits

25 days annual leave

Pension contribution

Opportunities to innovate in digital presence

Qualifications

• Proven track record of driving digital growth and customer acquisition.
• Experience in leading and mentoring digital teams.
• Strong collaboration skills with stakeholders and agencies.

Responsibilities

• Own and lead full-funnel digital marketing strategy.
• Manage daily trading activity across eCommerce platforms.
• Drive customer acquisition through innovative multi-channel strategies.

Skills

Digital and eCommerce growth

CRM platforms

Creative acumen

Data-driven mindset

Stakeholder management

Job description

Overview

Our client is looking for a hands‑on, strategic Head of Digital Marketing to drive growth and performance across multiple DTC brands. You'll lead digital strategy, creative and execution spanning CRM, eCommerce and multi‑channel marketing while inspiring a talented team to deliver results and scalable growth.

Client Details

A fast‑growing UK scale‑up transforming comfort‑driven living through innovative, design‑led products across multiple retail brands.

Description

This is a pivotal role for someone who thrives in a fast‑paced, entrepreneurial environment, is comfortable operating at both strategic and tactical levels, and has a proven track record of growing brands from early‑stage through to scale‑up.

• Own and lead full‑funnel digital marketing across SEO, PPC, Display, Affiliates, Influencers, CRM, Email, WhatsApp, Social, Paid Social, App, Direct Mail, and Analytics.
• Oversee tag management systems, ensuring data integrity and actionable insights across platforms.
• Develop and deliver impactful campaigns across both digital and traditional channels, including Meta, Google, and ATL.
• Drive customer acquisition, engagement, and retention through innovative multi‑channel strategies.
• Manage daily trading activity across Shopify and WooCommerce platforms.
• Oversee CMS, CRO, merchandising, promotions, content, and customer journey optimisation.
• Partner with creative and brand teams to deliver a cohesive digital customer experience.
• Lead the development and continuous improvement of the DTC websites.
• Ensure digital infrastructure supports scalability, automation, and personalisation.
• Lead, mentor, and inspire a high‑performing cross‑functional digital team of two direct reports.
• Balance short‑term commercial performance with long‑term strategic growth.
• Foster a collaborative, agile, and data‑driven culture focused on excellence in performance, brand, and customer experience.
• Manage external agencies and partners to maximise ROI and brand impact.

Profile

• Strong creative acumen with an eye for detail.
• Proven track record driving digital and eCommerce growth, conversion, and customer acquisition.
• Skilled in CRM platforms to scale performance and customer experience.
• Strong collaborator with experience managing stakeholders, agencies, and partners.
• Data‑driven mindset with sharp commercial focus to optimise ROI and performance.
• Customer‑obsessed innovator who enhances engagement and retention through digital.
• Inspiring leader who builds, mentors, and motivates high‑performing digital teams.

Job Offer

• Salary of £70,000 per annum.
• 25 days annual leave.
• Pension contribution.
• Opportunities to innovate and shape the company's digital presence.
• A permanent role within a respected company.
• A collaborative, supportive and forward‑thinking work environment.