Head of Digital

Lloyd Recruitment - East Grinstead; United Kingdom; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading travel and leisure company is seeking a Head of Digital to lead and define their digital strategy. This newly created role involves developing a data-driven roadmap to enhance customer engagement across online platforms. Ideal candidates have proven B2C digital leadership experience and strong analytical skills. The position offers competitive salary, is hybrid, and includes several attractive perks like private medical insurance and extensive retail discounts.

Benefits

Competitive salary

Private medical insurance

Enhanced company pension

Discounts across hundreds of retailers

Free parking onsite

Life assurance

Qualifications

• Proven experience in a senior digital leadership role.
• Track record of delivering successful digital strategies.
• Strong understanding of UX principles and website optimisation.

Responsibilities

• Develop and execute the company's digital strategy.
• Lead and develop a high-performing digital team.
• Manage and optimise a complex digital ecosystem.

Skills

B2C digital leadership

Digital strategy and transformation

SEO

PPC

Content marketing

Analytics skills

User experience (UX)

Stakeholder management

Leadership

Tools

Google Analytics 4

SEMRush

Optimizely / EPiServer

Job description

Head of Digital - B2C

£ Competitive Salary West Sussex Hybrid

Lloyd Recruitment Services is delighted to be partnering with a long-standing client, a leading travel and leisure business, in their search for a Head of Digital to join their team. This is a newly created role, established to support the company's ongoing growth and investment within digital marketing.

About the Head of Digital role:

This is a unique opportunity to shape and lead the digital strategy for a well-known travel and tourism brand. As Head of Digital, you'll define and deliver a data-driven roadmap that drives growth, engagement, and customer loyalty across multiple online platforms, including websites and mobile apps.

You’ll lead a talented digital team, oversee analytics and performance, and champion innovation, personalisation, and customer-first digital experiences. While experience in travel, leisure, or hospitality is ideal, this role is also open to candidates from insurance who have a strong track record in B2C digital leadership, strategy, and transformation.

Head of Digital Key Responsibilities:

• Develop and execute the company's digital strategy to support growth and enhance customer experience.
• Lead, inspire, and develop a small, high-performing digital team.
• Manage and optimise a complex digital ecosystem (websites, apps, CRM, analytics).
• Champion UX, A/B testing, and continuous improvement across platforms.
• Embed a data-first culture, using insights to maximise performance and ROI.
• Oversee digital budgets, agency relationships, and technology partnerships.
• Ensure compliance with GDPR, PECR, and digital regulations.
• Collaborate with senior stakeholders to deliver a cohesive marketing and digital roadmap.

About You

• Proven experience in a senior digital leadership role within a B2C environment.
• Track record of delivering successful digital strategies and transformation projects.
• Expertise across SEO, PPC, CRO, content, social, and email marketing.
• Strong data and analytics skills, including GA4, SEMRush, and performance dashboards.
• Experience managing Optimizely / EPiServer or equivalent CMS platforms.
• Strong understanding of UX principles and website optimisation.
• Experience leveraging AI and personalisation to improve customer experience and commercial performance.
• Exceptional leadership, communication, and stakeholder management skills.

Why Apply?

• Competitive salary.
• Newly created role with scope to shape the company's digital future.
• Senior leadership position within a respected UK travel brand.
• Supportive, inclusive, and forward-thinking culture.
• Private medical insurance.
• Enhanced company pension.
• Hybrid working.
• Discounts across 100's retailers.
• Free parking onsite.
• Life assurance.
• Plus more

Extra info:

• Refer a friend and earn up to £500 (see website for details).
• Due to high application volumes, only shortlisted candidates will be contacted. If you don't hear back within 5 days, please assume you have not been successful.
• By applying, you accept Lloyd Recruitment Services' Privacy and GDPR Policy (see website).

Lloyd Recruitment Services are acting as an employment agency for this vacancy and are an equal opportunities employer.