Head of Digital

Exclaimer; Greater London; Hybrid; GBP 90,000 - 125,000; Full time

Benefits offered by this job

Paid time off

Flexible working

Work from anywhere allowance

Parental leave

Job summary

Exclaimer is a high-growth SaaS company hiring a senior digital marketing leader. You will own performance marketing, email, and website channels, while building ABM programs and leading a high-performing team.

You'll manage budgets and agency relationships, drive funnel optimization, and align with sales on growth objectives. The role requires strategic thinking, strong analytics, and a collaborative mindset.

Qualifications

• 8+ years in digital marketing with leadership experience.
• Proven ownership of performance marketing, email, and website channels in B2B SaaS.
• Direct experience building or scaling ABM programs.
• Strong analytical skills with dashboards and attribution.
• Experience managing budgets and external agencies/vendors.
• Experience building and leading high-performing teams.
• Familiarity with martech stacks (HubSpot, Salesforce, GA, 6sense).

Responsibilities

• Own paid media strategy across search, social, and display.
• Manage budget allocation and ROI across channels.
• Build testing frameworks to improve CAC and conversions.
• Lead full funnel strategy across all channels.
• Oversee agency relationships.
• Lead lifecycle and nurture emails and automation.
• Coordinate email with product marketing and campaigns.
• Direct website strategy, UX, SEO, and CRO initiatives.
• Build and scale ABM programs with sales alignment.
• Set digital marketing strategy, roadmap, and leadership reporting.

Skills

10+ years in digital marketing

Leadership experience

Performance marketing ownership

ABM program building

Analytical & reporting

Budget & agency management

Team leadership

Martech familiarity

Tools

HubSpot

Salesforce

6sense/Demandbase

Google Analytics

Job description

When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an inclusive and outcomes-driven culture.

Exclaimer is a high-growth SaaS company with 300+ colleagues across the UK, US, Europe, and Asia-Pacific. We promote a people-first culture built on fairness, inclusion, psychological safety, and continuous learning. As we evolve into a multi-channel platform for branded business communications, we offer employees the opportunity to shape the future of global communication - while growing their careers in a culture where curiosity, creativity, and accountability thrive.

We’re officially Great Place To Work Certified

Exclaimer has been recognised by Great Place to Work for our culture of collaboration, trust, and growth. This certification reflects our commitment to creating an environment where every voice matters and people genuinely enjoy coming to work. See our accreditations to learn more:

About the opportunity

What You’ll Do

Performance Marketing

• Own paid media strategy across search, social, and display (Google, LinkedIn, Meta, etc.)
• Manage budget allocation and ROI across channels
• Build testing frameworks to continuously improve CAC and conversion rates
• Build and manage a full funnel strategy across all channels
• Manage agency relationships

Email Marketing

• Own lifecycle and nurture programs across the funnel, from lead nurture to customer retention
• Drive segmentation, personalization, and automation strategy
• Partner with product marketing on messaging and campaign calendars
• Work closely with channel, sales, and customer success to align email programs with partner campaigns, sales motions, and customer lifecycle milestones

Website

• Manage a team to who looks after website strategy, performance, and roadmap (UX, SEO/GEO, CRO)
• Drive continuous testing and optimization of conversion paths
• Ensure the site supports campaigns, product launches, and regional needs

ABM

• Build and scale account-based marketing programs targeting key accounts and segments
• Align closely with sales on target account lists, messaging, and engagement strategy
• Measure and report on ABM program impact on pipeline and revenue

Leadership

• Build, manage, and develop a team of channel specialists
• Set the digital marketing strategy and roadmap in line with company growth goals
• Report on performance to senior leadership, tying digital activity to pipeline and revenue outcomes

What We’re Looking For

• 8+ years in digital marketing, with at least 3 years in a leadership role
• Proven experience owning performance marketing, email, and website channels at a B2B SaaS company
• Direct experience building or scaling an ABM program
• Strong analytical skills; comfortable with marketing attribution, dashboards, and reporting
• Experience managing budgets and external agencies/vendors
• A track record of building and leading high performing teams
• Familiarity with tools such as HubSpot, Salesforce, 6sense/Demandbase, Google Analytics, and similar martech stacks

Nice to Have

• Experience in a fast growing SaaS or email/productivity software company
• Experience marketing to IT and technical buyer personas

At Exclaimer, we’re proud to offer a benefits package that reflects our commitment to supporting you professionally, personally, and wherever life takes you.

• Alongside competitive pay, you'll have access to generous paid time off, flexible working options including our XFlex programme and a "work from anywhere" allowance - plus enhanced leave for all new parents, regardless of gender, family structure, or path to parenthood.
• Our wellbeing offering includes comprehensive healthcare coverage, fully funded insurance and income protection, access to 24/7 virtual care, and mental health, legal and financial support through employee assistance programmes.
• We help you plan for the future with contributory retirement plans and savings support, and back your day-to-day wellbeing with perks like subscriptions to Calm and Blinkist, fitness and lifestyle credits, global travel assistance and a wide range of discounts.
• Wherever you're based, you'll find that Exclaimer's benefits are designed to help you thrive: at work and beyond.

At Exclaimer, inclusion is more than a policy - it's part of who we are.

We're proud to be an equal opportunity employer and welcome applications from people of all backgrounds, experiences, and identities. We consider all candidates fairly and without discrimination irrespective of ethnicity, race, religion, nationality, age, gender, marital status, disability, neurodivergence, caring responsibilities, sexual orientation, or gender identity. We're building a culture where everyone feels they belong and can thrive, and we'd love for you to be part of it. If you require any reasonable adjustments or support through the application or hiring process, please email the team in confidence via [e-mail] to let us know.