Head of Digital

Saatchi Gallery; Greater London; On-site; GBP 80,000 - 120,000; Full time

Job summary

The Saatchi Gallery in London is seeking a senior digital leader to drive audience growth and commercial performance across social media, content, CRM, email, websites and ticketing. This hands-on role combines cultural judgement with practical IT skills and ownership of the digital roadmap within budget.

You will translate exhibition priorities into integrated campaigns, manage CMS/commerce platforms and analytics, and collaborate with Communications and programme teams to reach diverse

Qualifications

• Evidence of delivering audience growth and commercial results in culture, entertainment, visitor attractions or similar.
• Hands-on social and video delivery, especially Instagram and TikTok.
• ProvenCRM and email delivery across segmentation, journeys, data quality and integrations.
• Strong technical project skills around websites, hosting, analytics and troubleshooting.

Responsibilities

• Translate programme priorities into integrated campaigns with audiences, budgets, booking journeys and targets.
• Support membership, retail and venue-hire demand with relevant owners.
• Use audience research and analytics to reach diverse audiences including local communities and international visitors.
• Improve accessible website and mobile journeys, booking conversion and search visibility.
• Manage CMS and relevant commerce platforms; verify tracking and consent controls.
• Collaborate with Communications to align messaging and calendars; manage staff and suppliers.

Skills

Instagram & TikTok

CRM & email marketing

Analytics & dashboards

Campaign management

Budget management

Tools

WordPress CMS

CRM platforms

Job description

Location: London, based at Saatchi Gallery. Reporting to: Gallery Director.

Contract and weekly hours: Permanent, full-time, 40 hours per week |Working arrangements: Gallery based

Lead Saatchi Gallery’s digital audience growth and commercial performance across social media, content, CRM, email, website(s) and ticketing. Build the technology and data foundations that help people discover our exhibitions programme, visit the gallery and return.

This is a hands-on leadership role combining cultural judgement, measurable commercial delivery and strong practical IT skills. Own the digital roadmap and delivery within agreed budgets, keeping real art experiences at the centre of the Gallery’s offer.

Commercial growth and digital experience

• Translate exhibition and event priorities into integrated campaigns with clear audiences, budgets, booking journeys and targets
• Support membership, retail and venue-hire demand with the relevant commercial owners
• Use audience research, visitor feedback and analytics to reach new and returning audiences, including local communities, younger visitors and international audiences where relevant to the programme
• Improve accessible website and mobile journeys, booking conversion and search visibility
• Maintain discovery listings and use appropriate visitor review requests to strengthen reputation
• Manage paid media and creator partnerships
• Report revenue, acquisition costs, conversion and campaign contribution, distinguishing attributed results from incremental impact

Social media content and community

• Own strategy and practical delivery across Instagram, TikTok, YouTube and relevant channels
• Develop commerce and community focused formats and a coordinated calendar with a consistent gallery identity and tone
• Commission and help produce artist stories, interviews, installation footage and useful visitor content with programme colleagues
• Invite ideas from artists, visitors, creators and the wider community and develop selected contributions and partnerships

CRM email and audience data

• Build a flexible CRM and email roadmap around visitor and member needs
• Deliver programme emails and welcome, post-visit and membership journeys
• Test relevance and conversion; oversee integrations between website, ticketing, CRM, email and commercial systems
• Document data flows, train internal users and provide useful dashboards that inform campaigns, visitor experience and commercial decisions.

Technical ownership and collaboration

Technology and platform responsibilities

• Own systems, accounts and technical suppliers
• Manage CMS (currently WordPress) and relevant commerce platforms
• Verify tracking, booking events and consent controls
• Select tools for flexibility, cost, integration and supportability and take pragmatic, budget-efficient decisions
• Select and use specialist providers for complex infrastructure, security and development under agreed service levels

Collaboration and leadership

• Align messaging and calendars with Communications, which leads press, real-world marketing and corporate communications
• Manage allocated staff and suppliers, develop colleagues’ digital skills and report priorities and results to leadership.

Essential experience and capabilities

Evidence of personally delivering audience growth and commercial results in culture, entertainment, visitor attractions, retail or another relevant consumer setting. Hands‑on social and video delivery, particularly Instagram and TikTok, and a proportionate approach to YouTube.

Proven CRM and email delivery across segmentation, journeys, data quality and integrations, with the ability to apply audience insight. Strong practical technical project skills, including websites, access, hosting, analytics and troubleshooting.

Experience improving booking or ecommerce conversion, evaluating paid media and managing budgets and teams while personally delivering work, cultural programming or membership and creator partnerships and activations. Clear communication, stakeholder management and editorial judgement. Interest in contemporary art and commitment to inclusive, accessible visitor experiences.

Equivalent practical experience matters more than a degree or certification.

Saatchi Gallery provides an innovative platform for contemporary art and culture, with a commitment to supporting artists, and enabling contemporary art to be accessible by all. We strive to present projects in physical and digital spaces that are engaging, enlightening and educational for diverse audiences. In 2019 Saatchi gallery became a registered charity.