Head of Digital

Lloyd Recruitment; England; Hybrid; GBP 90,000 - 100,000; Full time

Job summary

A leading recruitment agency is seeking a Head of Digital to shape and lead the digital strategy for a well-known travel brand. In this newly created role, you will oversee a talented digital team, managing multiple platforms to enhance customer loyalty and engagement. The ideal candidate will possess B2C digital leadership experience and a proven track record in delivering digital transformations. Competitive salary and hybrid working offered.

Benefits

Private medical insurance

Enhanced company pension

Discounts across hundreds of retailers

Free parking onsite

Life assurance

Qualifications

• Proven experience in a senior digital leadership role.
• Track record of successful digital strategies and transformation projects.
• Strong understanding of UX principles and website optimisation.

Responsibilities

• Develop and execute the digital strategy for growth.
• Lead and develop a high-performing digital team.
• Manage and optimise the digital ecosystem across platforms.

Skills

B2C digital leadership

Digital strategy

SEO

PPC

CRO

Content marketing

Social media marketing

Email marketing

Data and analytics

Stakeholder management

Tools

GA4

SEMRush

Optimizely

EPiServer

Job description

Head of Digital – B2C

£90,000 to £100,000 DOE

West Sussex | Hybrid

Lloyd Recruitment Services is delighted to be partnering with a long-standing client, a leading travel and leisure business, in their search for a Head of Digital to join their team. This is a newly created role, established to support the company’s ongoing growth and investment within digital marketing.

About the role

This is a unique opportunity to shape and lead the digital strategy for a well‑known travel and tourism brand. As Head of Digital, you’ll define and deliver a data‑driven roadmap that drives growth, engagement and customer loyalty across multiple online platforms, including websites and mobile apps.

You’ll lead a talented digital team, oversee analytics and performance and champion innovation, personalisation and customer‑first digital experiences. While experience in travel, leisure or hospitality is ideal, this role is also open to candidates from insurance who have a strong track record in B2C digital leadership, strategy and transformation.

Key Responsibilities

• Develop and execute the company’s digital strategy to support growth and enhance customer experience.
• Lead, inspire and develop a small, high‑performing digital team.
• Manage and optimise a complex digital ecosystem (websites, apps, CRM, analytics).
• Champion UX, A/B testing and continuous improvement across platforms.
• Embed a data‑first culture, using insights to maximise performance and ROI.
• Oversee digital budgets, agency relationships and technology partnerships.
• Ensure compliance with GDPR, PECR and digital regulations.
• Collaborate with senior stakeholders to deliver a cohesive marketing and digital roadmap.

About You

• Proven experience in a senior digital leadership role within a B2C environment.
• Track record of delivering successful digital strategies and transformation projects.
• Expertise across SEO, PPC, CRO, content, social and email marketing.
• Strong data and analytics skills, including GA4, SEMRush and performance dashboards.
• Experience managing Optimizely / EPiServer or equivalent CMS platforms.
• Strong understanding of UX principles and website optimisation.
• Experience leveraging AI and personalisation to improve customer experience and commercial performance.
• Exceptional leadership, communication and stakeholder management skills.

Why Apply?

• Competitive salary of £90,000 – £100,000.
• Newly created role with scope to shape the company’s digital future.
• Senior leadership position within a respected UK travel brand.
• Supportive, inclusive and forward‑thinking culture.
• Private medical insurance.
• Enhanced company pension.
• Hybrid working.
• Discounts across 100’s retailers.
• Free parking onsite.
• Life assurance.
• Plus more…

Extra info

• Refer a friend and earn up to £500 (see website for details).
• Due to high application volumes, only shortlisted candidates will be contacted. If you don’t hear back within 5 days, please assume you have not been successful.
• By applying, you accept Lloyd Recruitment Services’ Privacy and GDPR Policy (see website).

Lloyd Recruitment Services are acting as an employment agency for this vacancy and are an equal opportunities employer.