Head of Design

Fussy; Greater London; Hybrid; GBP 110,000 - 160,000; Full time

Benefits offered by this job

Hybrid working: London office Tue–Thu

33 days annual leave + birthday

WellHub fitness & wellbeing

Share options after probation

Job summary

Fussy, a London-based brand driving a plastic-free bathroom, seeks a Head of Design to define and lead the creative function. You will shape strategic campaigns, oversee art direction, and partner across Brand, Growth, Product and Sales to deliver distinctive, scalable, commercially effective creative.

You will build a high-performing team, set workflows, and ensure all touchpoints reflect an elevated visual identity and storytelling. Hybrid work in London with a focus on growth and impact.

Qualifications

• Experience building and leading creative teams in high-growth DTC, lifestyle or FMCG brands.
• From a design background, balancing strong creative instinct and taste.
• Able to set creative systems and shape standout executions.

Responsibilities

• Lead and build the design function with a high‑performing in‑house team.
• Drive campaigns with art direction across channels, ensuring beauty and performance.
• Guard and evolve Fussy’s visual identity, tone, and storytelling across touchpoints.
• Direct and elevate all creative production, balancing speed, cost and quality.
• Collaborate with Brand, Growth, NPD and Commercial teams to align creative with priorities.
• Coach, mentor and develop the creative team and foster high standards.

Skills

Creative leadership

Brand design

Team building

Cross-functional collaboration

Strategy & storytelling

Job description

About Fussy

Hey good smelling! We’re Fussy… about everything in our mission to banish single-use plastic from your bathroom. That includes the way we look, sound, and show up. We believe building a brand people love starts with unforgettable creative.

After four years of exceptional growth, we’re now looking for a Head of Design to define, build, and lead our creative function. This is a senior leadership role, responsible not just for output but for shaping how creative drives growth across the business.

You’ll report into our Director of Brand and will work directly with our Founder/Creative Director, partnering across Brand, Growth, Product and Sales to ensure Fussy's creative is distinctive, scalable and commercially effective.

What You’ll Be Doing

Lead & Build the Design Function

• Ensure Fussy’s creative vision delivers against both brand and commercial goals
• Build, structure and lead a high-performing in-house creative team
• Define ways of working and processes to enable speed and clarity
• Set the standard for creative excellence across the business

Drive Creative Strategy & Campaigns

• Overall responsibility for art direction of campaigns across all channels
• Work closely with Growth to ensure creative is both beautiful and performance-driven
• Establish creative playbooks to scale output effectively.

Creative Direction & Brand Expression

• Safeguard Fussy’s visual identity, tone and storytelling across every touchpoint
• Act as the creative sign-off for most touchpoints

Oversee Creative Production

• Direct and elevate all creative production
• Oversee concepting, art direction, casting, styling and execution
• Build a scalable production model balancing speed, cost and quality

Collaborate & Lead Cross-Functionally

• Partner with Brand, Growth, NPD and Commercial teams to align creative with business priorities
• Work with external partners (photographers, studios, freelancers) where needed

Lead, Inspire & Develop Talent

• Coach, mentor and develop the creative team
• Foster a culture of high standards, curiosity, speed and "fussiness"

About you

Great comes in lots of different forms, and we’re really open to seeing candidates from a range of backgrounds. Given the nature of this role and what we’ll ask of you, we do believe that the following skills are needed to be able to deliver to a high standard:

• Have experience building and leading creative teams in high-growth DTC, lifestyle or FMCG brands
• From a design background, balancing strong creative instinct and taste
• Are as comfortable setting creative systems as you are shaping standout executions and getting hands on when required
• Have delivered high-volume, high-quality creative across multiple channels
• Are confident directing both scrappy and high-production shoots
• Are a strong leader who can bring clarity, raise standards, and inspire a team

What we offer

• A chance to play a part in banishing single-use plastic from the bathroom
• Hybrid working with Tuesdays, Wednesdays andThursdays in our London (Shoreditch) office
• 33 days annual leave including flexible bank holidays + a day off for your birthday - we encourage you to take time off to switch off, rest and recharge.
• Our WellHub membership with a range of fitness & wellbeing options - we care about our team's wellness, from physical to mental health
• Share options after probation, so that you can benefit from our growth

Who we are

Fussy are on a mission to banish single-use plastic from the bathroom by designing simple, effective and convenient personal care products that are backed by science not buzzwords. Our first product, a refillable deodorant is now the UK’s top rated natural deodorant and has blessed the armpits of everyone from Holly Willoughby to some very known Dragons’. We have put in place the foundations of a world-class team of employees and advisors and this is a super exciting time to join as we are now looking to accelerate our growth into new products and territories. We as a brand have the responsibility, consumers have the power and it’s only together we can do this. Power to your pits!