Head of D2C

Futures; England; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading FMCG company in the United Kingdom is seeking a Head of D2C to lead their eCommerce strategies and drive commercial performance across multiple brands. This role offers strong leadership opportunities with significant ownership of the eCommerce P&L and the chance to develop a high-performing team. The ideal candidate should have extensive experience in driving digital and commercial successes, along with knowledge of Shopify. Competitive salary, bonus, and hybrid working arrangements are provided.

Benefits

Competitive salary + bonus

Hybrid working

Significant ownership across multiple brands

Qualifications

• Strong experience in eCommerce strategy development.
• Proven team management and leadership skills.
• Full P&L and budget ownership experience.

Responsibilities

• Lead development and execution of eCommerce strategies.
• Manage eCommerce P&L including revenue delivery.
• Oversee website performance and commercial optimization.

Skills

Experience leading eCommerce strategies

Strong commercial ownership

Excellent knowledge across Shopify

CRO, UX/UI knowledge

KPI tracking

CRM/email marketing experience

Job description

Futures are excited to be partnering with a leading FMCG company known for high-quality, premium products in the industry. With multiple brands under the company and recent strategic acquisitions, they continue to strengthen their business.

As part of this continued growth, they are hiring a Head of D2C to lead commercial performance across all D2C and online B2B channels.

This is an excellent opportunity for a commercially driven digital leader to shape strategy, scale performance, and manage a high-performing eCommerce team.

As Head of D2C, you will :

• Lead the development and execution of multi-brand eCommerce strategies aligned to overall business goals.
• Own the eCommerce P&L, including revenue delivery, margin optimization, cost control, commercial planning, and ROI forecasting.
• Manage and develop a team of eCommerce Managers.
• Oversee daily website performance and commercial optimization.
• Implement SEO best practices to grow organic visibility.
• Align onsite content, promotions, and trading with Brand and Marketing teams.
• Identify growth opportunities using customer data and market insights.

What will you need?

• Strong experience leading the development of eCommerce strategies across an FMCG brand.
• Strategic leadership management and development of a team.
• Strong commercial ownership - owning the full P+L and budget.
• Excellent knowledge across Shopify & other marketplaces.
• CRO, UX / UI knowledge, onsite campaign execution and SEO.
• KPI tracking and data-led decision making
• CRM / email marketing experience

What’s in it for you?

• Competitive salary + bonus
• Hybrid working
• Significant ownership and impact across multiple high-growth brands.
• ...And more!

Apply now for more information on this exciting Head of D2C opportunity!