Head of Customer Growth - Everyday Banking

Lloyds Banking Group; Leeds; Hybrid; GBP 104,990 - 123,500; Full time

Benefits offered by this job

Extensive benefits package

Inclusive work environment

Hybrid working

Job summary

A leading banking organization is seeking a Head of Customer Connections for Everyday Banking to enhance customer engagement and growth strategies. The successful candidate will lead a diverse team and optimize marketing efforts within a hybrid work model. Key responsibilities include commercial oversight and ensuring customer-focused experiences. Candidates should possess extensive knowledge in customer frameworks and experience in banking or financial services.

Qualifications

• Extensive experience in customer and value frameworks.
• Broad experience across products, channels, UX design, and marketing.
• Able to foster a high-performing team through inclusive leadership.

Responsibilities

• Drive customer growth and engagement for Current Account products.
• Influence marketing campaigns and optimize online presence.
• Ensure effective risk management and compliance.

Skills

Customer-focused design

Agile methodologies

Leadership and coaching

Strategic marketing

Risk management

Education

Deep knowledge of customer frameworks

Experience in banking or financial services

Job description

This position is no longer open for applications

Salary: GBP104990 - GBP123500 per annum

JOB TITLE: Head of Customer Connections - Everyday Banking

SALARY: £104,990 pa to £123,500pa plus an extensive benefits package.

LOCATION: Bristol, Edinburgh, Halifax, Leeds or Manchester

HOURS:35 hours, full time.

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at one of the above the listed hubs.

Why Lloyds Banking Group?

Like the modern Britain we serve, we're evolving. Investing billions in our people, data and tech to transform the way we meet the everchanging needs of our 26 million customers. We're embracing collaborative, agile ways of working, to help us deliver the best outcomes for our colleagues, customers and businesses. We're growing with purpose. Join us on our journey and you will too!

Want to hear more?

Everyday Banking is at the heart of our growth strategy with our Current Account and Overdrafts supporting our mission to provide the best products for our UK customers and to grow relationships of the bank.

We’re heavily investing in our Everyday Banking products and teams, to deliver on our purpose of Helping Britain Prosper. We want someone who is open, collaborative, driven, commercial and has an agile mentality who can lead a diverse team whilst having fun along the way!

The Head of Customer Connections is a pivotal leadership role within Everyday Banking, responsible for driving customer growth and engagement across our Current Account products. The role blends commercial accountability with customer-centric design, ensuring mobile-first, personalised experiences that deepen relationships and deliver measurable outcomes.

Key responsibilities:

Commercial responsibility for trading and customer flow underpinned by deep understanding of customer behaviours and drivers of customer activity to improve customer conversion, funnel improvement, activation, and engagement

Influence marketing campaigns, deliver public website optimisation to drive and meet demand in a mobile first environment

Work collaboratively with platform teams to create market leading onboarding journeys

Shape and execute activation strategies for the first few months of customer engagement.

Bring insight, challenge and customer focus to product strategies and future propositional development.

Be accountable for an effective system of risk management and internal controls to identify, assess, monitor, control and mitigate risks to the Group in line with risk appetite, including adherence to the Group’s policies, procedures, statutory and regulatory responsibilities, and fully satisfy legal and regulatory requirements

Understand the product market, demonstrating clear understanding of customer, market, conduct, regulatory and competitor trends

Inspire and develop a diverse, high-performing team through coaching, feedback, and inclusive leadership.

About you

Deep knowledge and experienced application ofcustomer and value frameworks. Realise benefit for customers on a regular and ongoing basis across all Current Account & Overdraft products.

Breadth of experience and knowledge acrossproducts, channel distribution, UX design andmarketing. Use external benchmarking and gap analysis to design and deliver market-leading strategies

Robust and committed focus onacquisition, engagement and experience performance.

Connect multiple teams todeliverlarge-scale, complex value releases to our customers throughagile principles and practices.

Someone who thinks differently and challenges status quo. raises the bar and lead the way towards the future of banking.

About working for us

Our focus is to ensure we are inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it is why we especially welcome applications from under-represented groups. We are disability confident. So, if you would like reasonable adjustments to be made to our recruitment processes, just let us know.

If you are excited by the thought of becoming part of our team, get in touch.

We would love to hear from you!

Name:

Please include your first and last name.

Email: @

Phone:

Please include your country code.

CV / Resume:
supported file types: .doc .docx .odt .pdf .rtf .txt

Yes, I am currently eligible to work (work permit/visa/citizenship) in the country to which I am applying. No, I am not currently eligible to work (work permit/visa/citizenship) in the country to which I am applying.