Head of Content Marketing

MyCareer+; City Of London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading healthcare communications firm in the City of London is seeking a talented content strategist to lead content creation and social media management. The role requires exceptional English skills and experience in interviewing health professionals. The ideal candidate will manage diverse partnerships and ensure brand alignment across platforms. This position offers opportunities for leadership and collaboration with various stakeholders.

Qualifications

• Must have exceptional written and verbal English skills.
• Comfortable conducting interviews with health professionals and engaging with diverse stakeholders.
• Health experience & understanding (life sciences degree is helpful).
• Experience creating and managing content (blogs, podcasts, newsletters, and social media).
• Ability to align content strategy with business objectives and SEO best practices.
• Skilled at conducting professional interviews with subject matter experts.
• Comfortable handling technical and sensitive topics with tact and professionalism.
• Demonstrated ability to grow and manage multiple social media platforms.
• Experience in creating campaigns that resonate with different audiences.
• Expertise in developing content that reflects and strengthens brand identity.
• Experience in managing tone and messaging consistency across all platforms.
• Strong understanding of SEO principles and keyword optimization.
• Proven track record of improving organic search traffic through content.
• Experience creating compelling newsletters targeting patients, partners, and healthcare professionals.
• Experience in planning and managing conference materials including presentations, booths, and collateral.
• Track record of managing influencer collaborations and brand partnerships.
• Ability to foster relationships with industry thought leaders.
• Organized and capable of managing multiple projects simultaneously.
• Ability to lead and mentor a team of content creators, social media managers, and designers.
• Familiarity with tools to measure content performance.
• Experience analyzing campaign results and optimizing based on data.

Skills

Exceptional written and verbal English skills

Content creation and management

Interviewing skills

Social media expertise

SEO knowledge

Email marketing experience

Event and conference management

Partnership marketing

Project management skills

Analytical and data-driven

Education

Life sciences degree (helpful)

Tools

Mailchimp

HubSpot

ActiveCampaign

Google Analytics

SEMrush

Ahrefs

Asana

Trello

Monday.com

Job description

• Must have exceptional written and verbal English skills.
• Comfortable conducting interviews with health professionals and engaging with diverse stakeholders (e.g., patients, partners, and influencers).
• Health experience & understanding (life sciences degree is helpful)
• Content Creation and Strategy
  • Proven experience creating and managing content (blogs, podcasts, newsletters, and social media).
  • Ability to align content strategy with business objectives and SEO best practices.
• Interviewing Skills
  • Skilled at conducting professional interviews, especially with subject matter experts like health professionals.
  • Comfortable handling technical and sensitive topics with tact and professionalism.
• Social Media Expertise
  • Demonstrated ability to grow and manage multiple social media platforms (Instagram, X.com , Facebook, YouTube, LinkedIn).
  • Experience in creating campaigns that resonate with different audiences.
• Brand and Messaging Alignment
  • Expertise in developing content that reflects and strengthens brand identity.
  • Experience in managing tone and messaging consistency across all platforms.
• SEO Knowledge
  • Strong understanding of SEO principles and keyword optimization.
  • Proven track record of improving organic search traffic through content.
• Email Marketing & Newsletters
  • Experience creating compelling newsletters targeting patients, partners, and healthcare professionals.
  • Familiarity with tools like Mailchimp, HubSpot, or ActiveCampaign.
• Event and Conference Management
  • Experience in planning and managing conference materials, including presentations, booths, and collateral.
  • Ability to coordinate with event organizers and internal teams to ensure successful representation.
• Partnership and Influencer Marketing
  • Track record of managing influencer collaborations and brand partnerships.
  • Ability to foster relationships with industry thought leaders and leverage partnerships to amplify brand reach.
• Project Management Skills
  • Organized and capable of managing multiple projects simultaneously.
  • Experience using tools like Asana, Trello, or Monday.com to track progress.
• Ability to lead and mentor a team of content creators, social media managers, and designers.
• Experience collaborating cross-functionally with other departments (e.g., marketing, sales, and research).
• Analytical and Data-Driven
  • Familiarity with tools like Google Analytics, SEMrush, or Ahrefs to measure content performance.
  • Experience analyzing campaign results and optimizing based on data.