Head of Category for On Trade

Carlsberg Britvic; Hemel Hempstead; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading beverage supplier in the UK is seeking a Head of Category for On Trade. In this role, you will develop strategic solutions to enhance beverage growth within the On Trade market, manage a motivated team, and collaborate with cross-functional stakeholders. The ideal candidate has demonstrated experience in FMCG, specifically in beer or soft drinks, and possesses strong commercial acumen along with team management skills. This exciting opportunity includes competitive compensation and extensive benefits.

Benefits

Monthly product allowance

Private Medical options

Life Assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

Generous holiday

High street discounts

Qualifications

• Experience within an FMCG business, ideally in beer or soft drinks.
• Proven experience working within the On Trade, Licenced and/or Hospitality.
• Ability to manage and build relationships cross-functionally, internally and externally.

Responsibilities

• Develop solutions to grow beverages in On Trade sub channels.
• Create compelling beverage narratives for On Trade customers.
• Manage a motivated team and provide clarity on success.

Skills

Commercial acumen

Team management

Customer relationship building

Category insight experience

Strategic thinking

FMCG experience

On Trade experience

Job description

As Head of Category for On Trade, you will be responsible for developing solutions to grow beverages in the on‑trade sub channels, and individual customers that deliver strong commercial outcomes for Carlsberg Britvic.

• Partner with the Commercial Strategy team to create compelling beverage narratives for our On Trade Customers.
• Managing a motivated team, providing clarity and focus on what success looks like – empowering, inspiring and motivating.
• Lead the development of category propositions to support the sell‑in of strategic priorities, innovation and gain distribution in the On Trade.
• Ensure management of any external contact strategies, aligning them to customer segmentation which deliver key category opportunities.
• Translate category vision into templates at subchannel level and develop a ‘path to purchase’ toolkit, creating recommendations for the On Trade teams.
• Work alongside Customer Marketing to share ‘path to purchase’ findings and insight to inform their activation plans.
• Lead the definition, scope, prioritisation and business alignment of category projects, including supporting shopper insight strategy.
  Previous experience within an FMCG business, ideally in beer or soft drinks
• Proven experience working within the On Trade, Licenced and/or Hospitality preferably both
• Experience of managing a team and influencing at a senior level
• Proven commercial acumen with a strategic mindset
• Knowledge of relevant route to market in the On Trade
• Ability to manage and build relationships cross‑functionally, internally and externally
• Evidence of developing customer strategies and objectives
• Excellent knowledge of both continuous data and ad‑hoc shopper research, and category insight experience with a highly developed knowledge of CGA & Kantar

Our commitment to diversity equity & inclusion We welcome applications from people of all backgrounds, identities, and experiences – including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do. We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.

This is an exciting time to join our newly formed business – with its incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.

Job Length: Permanent - Full Time Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non‑alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (inc bank holidays)
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi‑beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy. With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depots servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.