Head of Buyer Relations, Private Luxury Events

Private Luxury Events; City Of London; Hybrid; GBP 55,000 - 90,000; Full time

Job summary

A leading luxury event company in Central London is looking for a Head of Buyer Relations to lead their global buyer strategy. The candidate will be responsible for developing recruitment strategies and building relationships with senior travel advisors. The position requires strong leadership skills with an emphasis on innovation and excellence in luxury travel networking. This role offers an attractive compensation package, including a base salary and commission, along with extensive benefits.

Benefits

£90,000 OTE (£55k Basic + £35k Commission)

36 days of paid holiday

£50/month contribution towards Bupa private health insurance

24/7 support through Employee Assistance Programme

Extended maternity and paternity leave

Opportunity to travel to events

4 pm Friday finish

Qualifications

• Proven experience in senior relationship management within luxury travel or events sector.
• Strong professional network of senior travel advisors and decision-makers.
• Success in executing buyer recruitment strategies that achieve measurable growth.

Responsibilities

• Lead the development of buyer recruitment and engagement strategies.
• Cultivate relationships with senior-level buyers in luxury travel.
• Mentor and develop a high-performing Buyer Relations team.

Skills

Relationship-building

Strategic thinking

Commercial acumen

Leadership

Communication

Education

Bachelor's degree in business, Marketing, or related field

Tools

Salesforce

Airtable

Microsoft Office Suite

Job description

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Head of Buyer Relations, Private Luxury Events
Central London, Borough (Hybrid)

Our Story

Worldwide Events is the parent company behind two highly successful event brands: M&I and Private Luxury Events, each serving distinct sectors of the global travel and events industry.

We bring people together and facilitate strong relationships, connecting people on a human level first, business second. We call this H2H connection, and it is at the heart of everything we do.

At Private Luxury Events, we’re not just creating events, we create moments that connect, inspire, and redefine luxury travel. As pioneers in crafting extraordinary experiences, we’ve been uniting leaders and trend‑setters in the travel and events industry for over 20 years in unforgettable destinations around the world. Our experiences are where innovation meets authenticity, and where the next generation of luxury travel connections begins.

We’re unveiling something extraordinary; a major new event designed for a new generation of travel leaders. More than an event, it’s a movement redefining how innovation, experience, and connection come together in the global travel space. To make this ambitious vision a reality, we’re assembling a team of innovators and creative disruptors who are ready to make a monumental impact. If you’re a driven professional with a passion for pioneering new frontiers and building something extraordinary from the ground up, this is your opportunity to join a team that’s set to revolutionise the industry.

The Role

We are seeking an experienced and commercially minded Head of Buyer Relations to lead and elevate our global buyer strategy at Private Luxury Events and play a pivotal role in launching and growing a groundbreaking new event within the global luxury travel space. This is a pivotal leadership position, responsible for shaping and executing the vision behind our buyer community – the network of senior decision‑makers and travel advisors who form the heart of our luxury events.

As Head of Buyer Relations, you will spearhead the development and delivery of a world‑class buyer recruitment and engagement strategy across our growing portfolio of events. This includes building influential partnerships, curating high‑calibre buyer audiences, and ensuring the continued success and evolution of our market‑leading brands.

This new chapter for Private Luxury Events demands a dynamic leader with deep industry insight and an exceptional network within the luxury travel and hospitality space. You’ll combine strategic vision with operational excellence, leading a team dedicated to connecting the most prestigious buyers with the world’s finest travel brands. Your ability to identify opportunity, cultivate trust, and deliver tangible results will be key to driving the success of our events. Through innovative thinking and authentic relationship management, you’ll ensure that Private Luxury Events continues to redefine excellence in global travel networking – shaping the future of how luxury travel professionals connect, collaborate, and grow.

Lead and Evolve Buyer Recruitment Strategy

• Define and execute a comprehensive global buyer recruitment and engagement strategy across all Private Luxury Events brands, including Ultra, Private Luxury, TFest, Amour, and our new flagship luxury event designed for the next generation of travel leaders.
• Collaborate closely with the Executive Director and senior leadership to ensure buyer strategies align with overall business goals, event positioning, and commercial targets.
• Set and oversee buyer recruitment targets, ensuring the consistent delivery of exceptional quality and diversity across all regions and event portfolios.

Build and Strengthen Strategic Relationships

• Cultivate and manage relationships with senior‑level buyers, travel advisors, and decision‑makers within the luxury travel and hospitality industry.
• Leverage your network to identify new opportunities for partnerships, audience expansion, and long‑term engagement.
• Represent Private Luxury Events as a trusted industry ambassador, promoting our values of authenticity, innovation, and excellence.

Drive Performance and Team Leadership

• Lead, mentor, and develop a high‑performing Buyer Relations team, fostering a culture of collaboration, accountability, and continuous improvement.
• Provide strategic guidance, coaching, and performance feedback to team members to enhance their effectiveness and professional growth.
• Oversee recruitment campaigns, prospecting initiatives, and pipeline management to ensure efficiency and consistent delivery of results.

Champion Innovation and Market Insight

• Continuously analyse industry trends, buyer behaviour, and emerging market opportunities to inform strategy and enhance engagement.
• Introduce new ideas, technologies, and engagement tactics to strengthen buyer relationships and elevate the event experience.
• Partner with marketing and sales teams to refine messaging, buyer journeys, and campaign effectiveness.

Global Representation and Brand Advocacy

• Represent Private Luxury Events at major trade shows, hosted buyer programmes, and key industry gatherings around the world.
• Act as a visible leader and advocate for the Private Luxury Events brand, embodying its commitment to excellence and innovation.
• Support on‑site event delivery by building and nurturing relationships with attending buyers and ensuring a premium event experience.

Requirements

You are an accomplished relationship‑builder and strategic thinker with a deep understanding of the global luxury travel landscape. You thrive in a fast‑paced, entrepreneurial environment and are motivated by the challenge of leading teams, creating meaningful connections, and shaping high‑impact strategies that drive tangible results.

You combine commercial acumen with emotional intelligence, and you know how to balance data‑driven decision‑making with an intuitive grasp of people and partnerships. Your leadership inspires confidence and collaboration, and your network opens doors to opportunities that elevate the Private Luxury Events brand on the world stage. To excel in this role, you should bring:

• Proven experience in a senior relationship management, buyer engagement, or commercial leadership role within the luxury travel, hospitality, or events sector.
• A strong professional network of senior travel advisors, decision‑makers, and partners within the global luxury market.
• Demonstrated success in developing and executing buyer recruitment strategies or partnership programmes that deliver measurable growth.
• Exceptional leadership and mentoring skills, with the ability to build and inspire high‑performing teams.
• Excellent communication, negotiation, and interpersonal skills, with a natural ability to engage and influence at all levels.
• Strategic and analytical mindset with the creativity to identify new opportunities and the discipline to deliver results.
• High degree of professionalism, adaptability, and self‑motivation with a passion for innovation and excellence.
• Willingness to travel internationally and represent Private Luxury Events at global industry gatherings.

Desirable Qualifications and Experience

• Education: Bachelor's degree in business, Marketing, or a related field; an MBA is a significant advantage. A master's degree or equivalent professional qualification is advantageous.
• Professional certifications such as Certified Meeting Professional (CMP) or Certified Special Events Professional (CSEP).
• Proficiency in Salesforce and Airtable, or similar CRM and cloud collaboration tools.
• Advanced skills in Microsoft Office Suite, including Outlook, Excel, Word, and Teams.
• Experience with virtual and hybrid events, utilising event technology platforms.
• Experience working on luxury or high‑profile global events, with an understanding of cultural nuances and international business practices.
• Additional language proficiency beyond English is highly desirable.
• Experience in leading cross‑functional teams and coordinating with multiple stakeholders.

Benefits

• £90,000 OTE (£55k Basic + £35k Commission).
• Attractive compensation package with performance‑based incentives.
• 36 days of paid holiday (including bank holidays), with additional days awarded for length of service.
• Receive £50/month contribution towards Bupa private health insurance, starting after probation.
• Access confidential 24/7 support through Health Assured's Employee Assistance Programme, covering mental health, wellbeing, financial guidance and life changes.
• Benefit from extended maternity leave and enhanced paternity leave to support growing families.
• Team members have the exciting opportunity to travel the world, providing support at our events.
• Start your weekend early with a 4 pm Friday finish!

Our Commitment to Diversity

Our approach to diversity is simple: it’s about embracing everyone. We are committed to welcoming all individuals, regardless of gender identity, orientation, expression, age, race, physical or mental ability, ethnicity, or perspective. Our diversity fuels innovation, brings diverse thoughts, and connects us more closely to our clients and the communities we serve.

How to Apply

We review every application with care and attention. If you’re excited to contribute to our mission, we’d love to hear from you.

Applications are reviewed on a rolling basis. To ensure your experience and perspective are considered, we encourage you to apply early.

Our Company Website

www.privateluxuryevents.com

Our Events Portfolio

www.wwideevents.com

www.amourforums.com

www.mi‑forums.com

www.travel‑fest.com