Head of Business Intelligence

The Fuel Store; Birmingham; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Pension scheme after 12 weeks’

Health and wellbeing support

26 days annual leave + holidays

Fueller Academy and personal dev plan

Birmingham City Centre office withhyb/

Life assurance at 3x annual salary

Job summary

The Fuel Store in Birmingham is seeking a senior leader to drive our BI and data ambitions. You will design and deploy robust analytics, dashboards and data models, partnering with stakeholders to shape strategy and performance insights.

You will lead BI, AI and automation initiatives, optimise the data warehouse and governance, and mentor technical teams to deliver measurable business value.

Qualifications

• Senior experience in Business Intelligence, Data or Technology leadership.
• Advanced SQL Server, Azure SQL and data platform experience.
• Extensive Power BI development experience with DAX, Power Query and modelling.
• Experience developing and maintaining Azure SQL or SQL Server data platforms.
• Proven ability to deliver BI strategy, reporting solutions and digital transformation.
• Strong stakeholder management, communication and commercial awareness.
• Ability to translate business requirements into practical technology solutions.
• Experience leading multidisciplinary technical teams (Desirable).
• Microsoft Dynamics CRM / Dataverse, Azure, Power Platform or Fabric (Desirable).
• AI, automation, API integration, Python or scripting languages (Desirable).

Responsibilities

• Define and deliver the BI strategy, roadmap, reporting standards and KPIs.
• Design, develop and maintain Power BI dashboards, reports, semantic models and analytical solutions.
• Develop and maintain the Azure SQL data warehouse, including views, stored procedures, data models and reporting datasets.
• Translate business requirements into scalable reporting solutions for operational, tactical and strategic decision making.
• Improve data quality, governance, documentation and reporting accuracy.
• Automate reporting processes and optimise SQL, data models and Power BI performance.
• Champion BI, analytics and data management best practice.
• Assess emerging technologies and recommend investments that improve business performance.
• Work with department leaders to ensure technology supports operational requirements.
• Lead the AI and automation strategy and deliver practical AI-enabled solutions.
• Identify, prioritise and deliver AI initiatives based on business value.
• Promote responsible AI, innovation and continuous improvement.

Skills

BI leadership

SQL/Azure

Power BI development

Azure SQL/SQL Server

BI strategy

Stakeholder management

Requirements translation

AI/Automation

Multidisciplinary team leadership

Dynamics/Power Platform

API integration / scripting

Job description

Brief Overview

• Permanent Opportunity: Full Time


• Basic Salary: Competitive (depending on experience)


• Location: Birmingham, (4 days a week expected in the office)

Key responsibilities

Business Intelligence & Data

Business Intelligence sits at the heart of this role. You will design, develop and continuously improve TFS’s reporting and analytics capability.

You will work with stakeholders to understand requirements, build meaningful reporting solutions and ensure decision makers have accurate, trusted and timely insight.

Responsibilities include:

• Define and deliver the BI strategy, roadmap, reporting standards and KPIs.


• Design, develop and maintain Power BI dashboards, reports, semantic models and analytical solutions.


• Develop and maintain the Azure SQL data warehouse, including views, stored procedures, data models and reporting datasets.


• Translate business requirements into scalable reporting solutions for operational, tactical and strategic decision making.


• Improve data quality, governance, documentation and reporting accuracy.


• Automate reporting processes and optimise SQL, data models and Power BI performance.


• Champion BI, analytics and data management best practice.

Technology & IT Involvement

You will provide input for Technology and IT strategies, you will ensure services remain secure, reliable and aligned to business objectives.

Day-to-day IT will be delivered by the internal team and external partners; your role is to input direction, governance and priorities.

Responsibilities include:

• Assess emerging technologies and recommend investments that improve business performance.


• Work with department leaders to ensure technology supports operational requirements.

Artificial Intelligence, Automation & Innovation

AI and automation will play an increasingly important role in TFS’s growth and efficiency.

You will define a practical approach to AI, identifying opportunities to improve productivity, automate manual work to support better decision making.

Responsibilities include:

• Lead the AI and automation strategy.


• Identify, prioritise and deliver AI initiatives based on business value.


• Work with internal teams and external partners to deliver practical AI-enabled solutions.


• Promote responsible AI, innovation and continuous improvement.

What success looks like

In your first 12 months, you will establish strong foundations and deliver measurable improvements across BI, technology and business operations.

Success in the role will include:

Business Intelligence & Data

• Deliver a clear BI roadmap aligned to company objectives.


• Improve the Power BI estate, Azure SQL platform, reporting consistency and performance.


• Strengthen data quality, governance and stakeholder confidence in BI.

Artificial Intelligence & Innovation

• Establish a practical AI and automation roadmap.


• Deliver early initiatives that reduce manual effort and create measurable value.


• Encourage innovation and continuous improvement.

Business Systems

• Improve collaboration and integration across core systems.


• Support digital transformation and process simplification.

Skills & Experience

Essential

• Senior experience in Business Intelligence, Data or Technology leadership.


• Advanced SQL Server, Azure SQL and data platform experience.


• Extensive Power BI development experience, including DAX, Power Query and data modelling.


• Experience developing andmaintainingAzure SQL or SQL Server data platforms.


• Proven ability to deliver BI strategy, reporting solutions and digital transformation initiatives.


• Strong stakeholder management, communication and commercial awareness.


• Ability to translate business requirements into practical technology solutions.

Desirable

• Experience leading multidisciplinary technical teams.


• Microsoft Dynamics CRM / Dataverse, Azure, Power Platform or Fabric.


• AI, automation, API integration, Python or other scripting languages.

What’s in it for you?

• Pension scheme after 12 weeks’ continuous employment.


• MediCash health and wellbeing support after probation, including counselling and retail discounts.


• 26 days’ annual leave plus statutory holidays, with additional long-service entitlement.


• Personal development plan and access to the Fueller Academy.


• Birmingham City Centre office with hybrid working at manager discretion.


• Life assurance at 3x annual salary.


• Monthly awards, team events, competitions, tea, coffee and fresh fruit.

You should apply if you:

• Are passionate about using technology and data to improve business performance.


• Can spot opportunities and turn them into practical, business-enhancing solutions.


• Thrive in a fast-paced, growing business where your work directly influences success.


• Are curious, proactive and comfortable solving problems hands-on.


• Want to keep learning while contributing to a forward-thinking, collaborative team.

A little more for you to know…

We want everyone to feel they belong. As TFS grows, we are looking for collaborative, talented Fuellers to help shape our future. We will support your development and give you the platform to succeed.

We are an equal opportunity employer and welcome applications from all backgrounds.