Head of Broker & Product Marketing

CFC; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading insurance firm in London seeks a Head of Broker & Product Marketing to define and deliver effective marketing strategies. The ideal candidate will manage cross-functional teams and campaigns, drive engagement, and build strong broker relationships. A degree in marketing or related field is preferred, alongside proven leadership skills. This full-time role offers a dynamic working environment focused on growth and collaboration.

Qualifications

• Experience in B2B or intermediated environments, ideally within insurance or financial services.
• Strong expertise in product marketing and go-to-market strategy.
• Ability to manage budgets and prioritize effectively.

Responsibilities

• Define and deliver broker and product marketing strategies.
• Align cross-functional teams for cohesive campaign delivery.
• Manage paid media, webinars, and content marketing campaigns.

Skills

B2B marketing

Product marketing expertise

Strategic thinking

Client engagement

Leadership

Collaboration

Education

Degree in marketing or related field

Job description

Head of Broker & Product Marketing

Application Deadline: 10 November 2025

Department: Marketing, PR & Events

Employment Type: Permanent - Full Time

Location: UK - London

Reporting To: Marketing Director

Description

As Head of Brokers and Product Marketing, you’ll define how CFC takes its products to market and connects with brokers around the world. You’ll lead an international team driving awareness, engagement, and loyalty to CFC, delivering a world‑class marketing programme.

Working with the Marketing Director and senior stakeholders, you’ll set strategy, deliver impactful campaigns, ensuring our communications are clear, consistent and keep the broker and product marketing agenda front and centre. Collaboration is key, you will be partnering with teams across Marketing, Communications, and Content to deliver plans that make an impact. This is a senior, visible role at the heart of CFC’s growth, leading marketing that drives performance and builds our reputation globally.

About the role

• Partnering with the Marketing Directors to define and deliver broker and product marketing strategies that promote the brand and product portfolio to brokers.
• Aligning cross‑functional teams (Product, Underwriting, Distribution, Marketing) for cohesive delivery, maintaining an integrated marketing calendar and consistent messaging.
• Leading product launches, creating marketing materials, and delivering broker marketing communications to drive engagement and retention through targeted campaigns.
• Managing paid media, webinars, email, and content marketing campaigns to ensure all activities reflect brand values and follow best practices.
• Using market research and competitor analysis to shape strategy and messaging, continuously refining campaigns based on insights to improve results and impact.
• Leading and developing a high‑performing marketing team.
• Encouraging collaboration across departments to deliver cohesive, effective campaigns.

About you

We’re looking for an accomplished marketing and communications professional with solid experience in B2B or intermediated environments, ideally within insurance or financial services. Strategic and commercially minded, you’ll have strong expertise in product marketing, go‑to‑market strategy, and client engagement, with the confidence to make decisions that deliver real results.

A proven leader who builds trust and brings people together, you’ll balance big‑picture thinking with hands‑on delivery. You’ll be skilled at managing budgets, priorities, and stakeholders across a global business, and comfortable working in a fast‑paced, complex environment. You communicate clearly, make sound decisions, and thrive in a collaborative culture.

Degree‑level education in marketing, communications, public relations, journalism, business, or a related field is preferred, or equivalent professional experience. Professional certifications such as CIPR, CIM, or IR Society would be an advantage.

Core Values

Love what you do: We show up each day ready to take on the world. Our passion and intensity set us apart and make the difference to our colleagues, customers, brokers and carriers.

Challenge everything: We’re never afraid to question the way that things are done and we constantly challenge ourselves and others to make things better.

Have fun, be good: Insurance is a serious business, but we don’t take ourselves too seriously. We make it fun to work at CFC, we welcome all viewpoints, and we treat everyone how we would expect to be treated.