Head of Brand, Marketing and Communications

Cycling UK; England; Hybrid; GBP 54,000; Full time

Job summary

A national cycling organization is seeking a Head of Brand, Marketing and Communications to enhance its brand engagement. The successful candidate will deliver the marketing strategy while managing a team of 11. Key responsibilities include overseeing digital marketing, stakeholder engagement, and aligning services with the commercial directorate. This is a full-time role, home-based with travel expected to Guildford and London. A strong background in digital marketing and brand strategy is essential for this position. Competitive salary offered.

Benefits

27 days holiday + bank holidays

life assurance

enhanced sick pay

Cycling UK membership

Qualifications

• Vast digital experience is required.
• Experience in brand development and audience engagement is preferred.
• Proven track record in leading marketing and communications.

Responsibilities

• Lead the Brand, Marketing and Communications Strategy for Cycling UK.
• Grow brand profile and engagement across priority audiences.
• Manage a team of 11 people to ensure high performance.

Skills

Brand Strategy

Marketing Leadership

Digital Marketing

Stakeholder Engagement

Content Strategy

Campaign Management

Social Media Strategy

Job description

Location

Home‑based with regular travel to the Guildford office (and expected travel to London).

Job Type

Full time, 37.5 hours per week.

Contract Type

Permanent.

Salary

£53,462.

Benefits

• 27 days holiday + bank holidays (pro rata for part‑time roles)
• perk scheme access
• life assurance
• paid compassionate leave
• enhanced sick pay
• Cycling UK membership
• many more staff benefits

Overview

We are 18 months into our ambitious new strategy – and we want you to be part of it. There are loads of reasons to love cycling, even if you’re not someone who cycles. From cutting pollution to making us healthier and happier, cycling can help us all thrive.

Role Summary

As our Head of Brand, Marketing and Communications (within the wider External Affairs directorate), you will increase the profile of Cycling UK’s brand, focusing on engagement with priority audiences. Working closely with the Commercial directorate, you will align marketing and communications to maximise impact and income. You will lead a team of 11 people, delivering the Brand, Marketing and Communications Strategy and embedding the brand across the organisation.

Responsibilities

• Lead the Brand, Marketing and Communications Strategy for Cycling UK.
• Grow brand profile and engagement across priority audiences.
• Align marketing and communications with the Commercial directorate to maximise impact and income.
• Manage a team of 11 people, ensuring high performance and effective delivery.
• Ensure use of latest digital tools and platforms for digital marketing, supporter journeys and content strategies.
• Collaborate across internal teams and external stakeholders to embed the brand across the organisation.

Qualifications & Experience

We are ideally looking for someone with vast digital experience. You may also have experience in the following areas:

• Brand Strategy
• Marketing Leadership
• Communications Director
• Digital Marketing
• Content Strategy
• Stakeholder Engagement
• Campaign Management
• Social Media Strategy
• Brand Development
• Audience Engagement
• Fundraising Communications
• Head of Brand
• Head of Marketing
• Head of Communications
• Marketing Director
• Brand and Communications Manager
• Digital Marketing Director
• Director of Marketing and Communications
• Marketing and Communications Lead
• Engagement and Communications Lead

Application Process

Explore the attached job description for full details on this exciting opportunity. Complete the application form expressing why you are the right candidate for this opening. Focus on gearing your supporting statement to exemplify how your skills and experience match the requirements of the role, directly referring to the person specification. Applications close at 9:00am on the closing date shown.

Location and Travel

This role is home‑based with expected travel to London and Guildford.